Category: Italy

Posted on by

Instagram Content Creation for Morlotti

Morlotti Instagram content campaign by Instasamy

INTRODUCTION

Morlotti, a renowned Italian wedding photography brand, collaborated with Instasamy to manage their branding strategy, increase lead generation through advertising and content creation on Instagram, Facebook, and TikTok, and support the rebranding and launch of their new website.

CHALLENGES

  • Enhancing Brand Perception: Strengthen the brand’s image among target consumers.
  • Geolocated and High-Spender Targeting: Reach specific high-potential audience segments.
  • Generating Qualified Leads: Acquire high-quality, targeted leads.
  • Efficient Content Management: Organize and manage a large volume of photos and videos promptly.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Competitive Analysis and Positioning: Conducted a detailed competitor analysis and identified market positioning and growth opportunities for Morlotti.
  • Content Creation Strategy: Focused on high-impact visual content creation. Used storytelling to craft engaging narratives that resonate with the audience.
  • Lead Generation Campaigns: Launched pre-season lead generation campaigns on Instagram and Facebook, using AI to develop personalized and relevant content.
  • Content Optimization and Management: Implemented effective processes for organizing and managing photos and videos, ensuring consistent, high-quality social media publication.
Posted on by

Instagram Content Creation for QD Magistro Lab

QD Magistro Lab Instagram content campaign by Instasamy

INTRODUCTION

QD Magistro Lab, a renowned design laboratory, collaborated with Instasamy to develop a content marketing strategy on Instagram aimed at increasing brand awareness and reaching a B2B target audience. The project involved creating various types of content, including Instagram Reels, Carousel Posts, Stories, and Static Posts.

CHALLENGES

  • Enhancing Brand Perception: Strengthening the brand’s image among design professionals.
  • Reaching B2B Target: Identifying and engaging decision-makers within target companies.
  • Creating a Memorable Visual Identity: Building a recognizable and impactful visual identity.
  • Efficient Content Management: Organizing and producing a large volume of visual content quickly.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Positioning and Marketing Analysis: Conducted an in-depth analysis of QD Magistro Lab’s market positioning to identify growth opportunities and develop a targeted marketing strategy.
  • Growth Marketing Strategy: Developed a growth marketing strategy based on analysis results to increase brand visibility and engagement.
  • High-Impact Visual Content Creation: Created various visual content types using AI tools like DALL·E 3 and Sora, ensuring unique and creative imagery reflecting the brand’s identity.
    • Instagram Reels: Engaging short videos designed to capture attention and stimulate engagement.
    • Carousel Posts: Series of images telling a story or showcasing products in a detailed, captivating manner.
    • Instagram Stories: Temporary but impactful content ideal for maintaining audience attention and direct communication.
    • Static Posts: High-quality images and graphics reinforcing the brand’s visual identity and stimulating interaction.
Posted on by

Social Media Content Production for Duravit at Salone del Mobile 2024

Duravit social media campaign at Salone del Mobile 2024 by Instasamy

INTRODUCTION

During the Salone del Mobile 2024, Instasamy collaborated with Duravit, a leader in bathroom furnishings, to create and manage social media content. The goal was to enhance brand visibility and promote new collections across Instagram, Facebook, YouTube, and LinkedIn.

CHALLENGES

  • Rapid and Massive Content Production: Creating and publishing 75 videos in four days, covering launches at both Salone del Mobile and Fuori Salone.
  • Real-Time Distribution: Ensuring part of the videos were published in real-time to maintain audience interest and generate immediate engagement.
  • Adapting to Generational Languages: Using appropriate languages and formats for different generations across social platforms, in line with brand guidelines.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Organization: Detailed planning allowed efficient management of high-volume content production within a short timeframe. Close collaboration with Duravit ensured seamless activity synchronization.
  • Speed: Optimized production processes enabled high-quality content delivery in real-time, including shooting, editing, and immediate video publication.
  • Creativity: Employed visual storytelling and innovative techniques to create engaging content aligned with Duravit’s brand image. The strategy included teaser videos, behind-the-scenes footage, interviews, and product presentations.
Posted on by

Success Case: AR Christmas Campaign for Bata

Bata AR Christmas campaign by Instasamy

INTRODUCTION

For the holiday season, Instasamy collaborated with the renowned footwear brand Bata to create an engaging and innovative Instagram AR filter. This initiative aimed to increase brand awareness and amplify the “Xistmas” campaign message on Instagram without resorting to expensive advertisements.

CHALLENGES

The campaign had two main strategic objectives:

  1. Sustaining Brand Awareness: Developing a strategy for Bata to maintain continuous visibility without direct advertising investments.
  2. Amplifying the Holiday Message: Spreading the “Xistmas” campaign message on Instagram and actively engaging users.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

Instasamy devised an AR filter on Instagram, designed to be user-friendly and meet the primary needs of social media users. The strategy included:

    1. Engaging Effect Design: The holiday filter was intuitive and easy to use, attracting a broad audience.
    2. Ease of Use: Simple, useful filters are more likely to be adopted by users, promoting viral spread and consistent interaction.
Posted on by

Successful Case: LinkedIn Ads Campaign for 4Gift

4Gift LinkedIn ads campaign by Instasamy

INTRODUCTION

4Gift, an innovative e-gifting platform, tasked Instasamy with designing, managing, and analyzing LinkedIn ad campaigns aimed at engaging a B2B audience during the holiday season.

CHALLENGES

The primary goal was to reach the B2B target audience, including both small and large enterprises, within a two-month period, focusing on increasing visibility and interactions.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Creative A/B Testing: Implemented various A/B tests to identify the most effective creatives. Tested different ad formats, including banners, carousels, videos, and static images to determine which generated the highest engagement.
  • Precise Targeting: Used LinkedIn’s advanced targeting tools to reach key decision-makers and professionals in the B2B sector.
  • Engaging Creatives: Developed personalized and visually appealing messages to capture user attention and encourage interaction.
  • Continuous Optimization: Monitored and optimized the campaigns constantly. Real-time data collection allowed us to refine strategies for maximum results.
Posted on by

Success Case: AR Challenge for Prali Ski Area

Prali Ski Area AR challenge by Instasamy

INTRODUCTION

Instasamy collaborated with Prali Ski Area to develop a social media growth strategy aimed at boosting the ski resort’s brand awareness and attracting more skiers. This strategy included creating an innovative Instagram effect, launching an interactive challenge, conducting press communication campaigns, and engaging in influencer marketing. The Instagram filter developed was recognized by META SPARK on LENSLIST as one of the best filters in February 2024.໒꒰ྀིっ˕ -｡꒱ྀི১

CHALLENGES

  • Engaging Ski Enthusiasts Without Traditional Advertising: The main challenge was reaching ski enthusiasts without investing in traditional advertising campaigns.
  • Increasing Brand Awareness: Boosting brand recognition by targeting a younger audience through press communication, excluding paid advertisements.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Creation of a 3D Instagram Game Effect: Developed an Instagram filter simulating a Prali Ski Area ski run, where users guide a skier, represented by a cute moose, down the slope by moving their heads.
  • Launch of an Interactive Challenge: To promote filter usage, we launched a challenge where the highest-scoring user wins a skipass to Prali. This virtual challenge will turn into a real event in December 2024.
  • Press Communication: Increased brand awareness by disseminating project news through national and local newspapers like La Stampa, Il Corriere di Torino, L’Eco delle Valli Valdesi, and L’Eco del Chisone.
  • Influencer Marketing: Engaged sports and travel influencers to promote the filter and challenge, amplifying the message and reaching a broader audience.
Posted on by

Content Marketing Strategy for Chic Pig

Chic Pig content marketing campaign by Instasamy

INTRODUCTION

Instasamy collaborated with Chic Pig, a luxury Italian jewelry brand, to develop a targeted content marketing strategy for the Christmas season. The project included creating visually impactful graphics and text content for Instagram, aiming to increase the brand’s perceived value and boost holiday sales.

CHALLENGES

  • Creating Visually Impactful Content: Utilizing human interaction science to craft attention-grabbing content.
  • Targeting Generations X, Y, and Z: Adopting effective communication methods for different age groups.
  • Increasing Brand Perception: Reinforcing Chic Pig’s image as a high-quality luxury brand.
  • Boosting Christmas Sales: Leveraging the holiday season to drive sales and brand recognition.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Brand Positioning Analysis: Analyzed Chic Pig’s market positioning and redefined the target audience for maximum strategy effectiveness.
  • Instagram Content Marketing Strategy: Developed an effective Instagram content strategy for the holiday season, focusing on elegant and high-quality content.
  • Strengthening Brand Identity: Highlighted Chic Pig’s Made in Italy heritage, press features, credo, vision, and mission through engaging and authentic content.
  • Creating Persuasive Content: Combined visual storytelling with motion graphics to produce persuasive graphical and textual content for Instagram carousel posts and stories.
  • AR Marketing Project: Developed an AR Instagram filter to foster continuous and measurable brand growth, enhancing user interaction in an innovative way.
Posted on by

Social Media Management for Manzoni 24

Manzoni 24 social media marketing campaign by Instasamy

INTRODUCTION

From 2018 to 2023, Instasamy collaborated with the renowned Milanese fashion brand Manzoni 24, managing their Instagram profile and implementing various marketing strategies aimed at increasing brand awareness and boosting both online and in-store sales.

CHALLENGES

  • Targeting B2B and B2C Markets: Balancing a strategy that addresses both business-to-business and business-to-consumer needs.
  • Increasing In-Store Sales: Driving more foot traffic to physical stores while supporting online sales.
  • Enhancing Brand Awareness: Strengthening Manzoni 24’s presence on social media and increasing brand recognition.
  • Maintaining Instagram Standards: Upholding a consistent image with Instagram’s visual and communication standards.
  • Securing Media Coverage: Gaining visibility in prestigious fashion magazines like Vogue, Elle, and Grazia, ideally at no cost.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Instagram Growth Strategy: Analyzed competitors and Manzoni 24’s positioning, identifying the target audience and implementing a growth strategy that included visually appealing content and scheduled posts to maximize engagement.
  • Website Redesign: Collaborated with the appointed agency to revamp Manzoni 24’s website, optimizing it to improve user experience and convert visitors into customers.
  • High-Impact Visual Content: Created reels and other visual content using AI that reflected the brand’s identity and captured audience attention.
  • Visual Storytelling: Utilized visual storytelling techniques to strengthen brand identity and increase perceived product value by narrating engaging stories through images and videos.
  • Influencer Marketing: Partnered with influential figures during fashion weeks to enhance brand visibility, leading to features in renowned magazines like Vogue America, Grazia Arabia, and Elle, increasing international exposure.
  • Instagram and Facebook Ad Campaigns: Developed, managed, and analyzed targeted ad campaigns on Instagram and Facebook to boost brand awareness and convert website traffic into sales.
Posted on by

Social Media Marketing Strategy for Alessandro Giusti

Alessandro Giusti social media marketing campaign by Instasamy

INTRODUCTION

In 2024, Instasamy collaborated with emerging singer Alessandro Giusti to promote his new single “Tonight” on Instagram and TikTok. Our agency developed a comprehensive content creation strategy aimed at amplifying the song’s message and increasing the artist’s visibility. The project included creating 36 creative pieces of content, utilizing music influencer marketing, and implementing a Spotify marketing strategy.

CHALLENGES

  • Music Promotion on Social Media: Effectively promoting the single on Instagram, TikTok, YouTube, and Spotify.
  • Amplifying the Song’s Message: Ensuring the song’s message reached and resonated with a wide audience.
  • Increasing the Singer’s Visibility: Boosting Alessandro Giusti’s social media presence to build a solid fan base.
  • Creating an Authentic and Memorable Image: Establishing a high-impact visual identity that is authentic, memorable, and recognizable to distinguish Alessandro Giusti in the competitive music industry.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Content Creation Strategy: Developed a content creation strategy for Instagram and TikTok, producing 36 visually appealing posts, stories, and videos aligned with the song “Tonight”.
  • Strengthening Personal Brand Identity: Enhanced Alessandro Giusti’s personal brand identity, ensuring each post reflected his authentic and charismatic image. Utilized storytelling techniques to create an engaging narrative around his music and personality.
  • AI-Powered Video Effects: Integrated AI to create video effects resonating with Gen X and Z, enhancing visual appeal and engagement.
  • Music Influencer Marketing: Activated music influencer marketing strategies, involving music influencers to promote the single. Collaborated with fashion magazines like Esquire and Harper’s Bazaar, which used the song in their content.
  • Spotify Marketing Strategy: Developed a Spotify marketing strategy to boost song streams, utilizing playlist placement and targeted promotions to reach a broader audience.
Posted on by

Co-Created Instagram Effects for Hearst Magazines Italy

Hearst Magazines Italy AR marketing campaign by Instasamy

INTRODUCTION

Instasamy partnered with Hearst Magazines Italy to develop three innovative AR marketing projects on Instagram, co-created with the brands SPORTMAX and CITROEN. These projects aimed to create immersive Instagram effects and effective launch strategies, enhancing user experience and strengthening the connection between the brand and consumers.

CHALLENGES

  • Community Engagement: Increase engagement of Hearst Magazines Italy’s community on Instagram with interactive and engaging content.
  • Enhanced User Experience: Provide an improved and more engaging user experience through augmented reality filters.
  • Immersive Experiences: Develop immersive experiences using Instagram’s augmented reality to engage users and make them feel part of the brand.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

Instasamy developed three distinct co-created Instagram filters, each with a specific objective and a tailored launch strategy:

    1. Movie Confidence Filter: Designed to amplify the brand message, this filter used strong visual elements and clear messages to create a lasting impact on users.
    2. ELLE x SPORTMAX Filter: A 3D effect with a menu allowing users to virtually wear SPORTMAX glasses, combining high fashion with AR technology for an interactive, personalized experience.
    3. ELLE x CITROEN Filter: A 3D game effect created for the launch of CITROEN’s new car model, leveraging empathy to engage users and allowing them to explore the car’s features in a fun, interactive way.
Posted on by

AR Marketing Strategy for Fabbri 1905

Fabbri 1905 AR marketing campaign by Instasamy

INTRODUCTION

Instasamy partnered with Fabbri 1905, an iconic Italian brand, to develop an innovative AR marketing campaign on Instagram. The goal was to create a humorous Instagram filter to engage users and increase brand awareness, using human interaction science and in-depth data analysis. This project combined creativity and technology to offer a unique user experience. •ᴗ•

CHALLENGES

  • Engaging Generations X and Y: Capturing the attention of Gen X and Y, known for being challenging to engage.
  • B2B and B2C Relevance: Making the filter relevant to both business and consumer markets.
  • Showcasing Amarena Fabbri Usage: Educating users on how to incorporate Amarena Fabbri into their dishes and desserts.
  • Launch Strategy Without Traditional Advertising: Designing a launch strategy without traditional advertising investments.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Humorous Instagram Filter: Created a 3D filter featuring seven masks, each depicting a hat made of food items using Amarena Fabbri. This allowed users to interact playfully and creatively with the brand.
  • Consistent Tone of Voice: Ensured the humor in the filter reflected Fabbri’s brand voice, making the content easily recognizable and relatable for the target audience.
  • Engaging Brand Ambassadors: Recommended involving brand ambassadors for the filter launch. These influencers created content using the filter, boosting awareness and engagement organically.
  • Educational Aspect: The filter not only entertained but also educated users on the versatile use of Amarena Fabbri in various dishes.
Posted on by

Lead Generation Campaign for Simona Corsellini

Simona Corsellini lead generation campaign by Instasamy

INTRODUCTION

Since 2018, Instasamy has partnered with Simona Corsellini, a prestigious fashion brand, to develop a highly effective lead generation strategy. Our agency, specializing in digital marketing for the fashion sector, employed a combination of Instagram and Facebook advertising, human interaction science, content marketing, and email automation to help the brand grow and achieve new milestones.

CHALLENGES

  • B2B and B2C Growth Strategy: Identifying a growth strategy that targets both B2B and B2C markets, requiring a personalized approach for each segment.
  • Competition in a Saturated Market: Implementing innovative tactics to stand out in the highly competitive fashion industry.
  • Coordination with Multiple Agencies: Managing activities in collaboration with other partner agencies, requiring effective management and seamless communication.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Content Creation for B2B and B2C: Developed a content creation strategy supporting both business-to-business and business-to-consumer targets. This included high-quality visual and textual content optimized for various social platforms to engage specific targets.
  • Brand Awareness and Lead Generation Campaigns: Created, managed, and analyzed multiple advertising campaigns on Instagram and Facebook aimed at increasing brand awareness, generating qualified leads, and driving traffic to the brand’s website. These campaigns were continuously optimized using A/B testing techniques to maximize results.
  • Data Analysis and Optimization: Conducted detailed data analysis to identify high-performing audience segments and develop targeted strategies. Advanced data analysis tools allowed for constant refinement of the strategy, adapting to market needs and user behaviors.
  • Integration of Human Interaction Science: Incorporated principles of behavioral psychology into content creation and marketing campaigns to ensure each message was highly persuasive and capable of creating an emotional connection with the audience.
  • Email Automation: Utilized email automation to maintain constant and personalized contact with customers, increasing conversion rates and customer loyalty.
Posted on by

Advanced Growth Hacking Strategy for a Political Leader

Political leader growth hacking strategy by Instasamy

INTRODUCTION

In 2022, Instasamy developed an intricate growth hacking strategy for an Italian political leader aimed at maximizing voter support and engagement through advanced social media marketing tactics. This growth strategy utilized human interaction science in the digital world and data analysis to create personalized and impactful messages. We combined creativity and precision to develop content that not only captured attention but also generated emotional and behavioral responses among voters. This initiative represented an innovative and discreet approach to positively influencing public opinion and mobilizing the electorate.

CHALLENGES

  • Generating Trust and Consensus: Implementing techniques to strengthen voter trust and consolidate broad consensus.
  • Micro-Targeting Segments: Using data analysis tools to identify and reach micro-targets with specific interests, personalizing messages to maximize impact.
  • Activating Dormant Audience: Mobilizing inactive and disillusioned voters through targeted content marketing strategies to create a sense of urgency and engagement.
  • Implementing an Invisible Strategy: Developing a campaign that remained discreet and not easily recognizable as a marketing operation.
  • Maximizing Votes: Optimizing all resources and channels to achieve the maximum number of votes.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Evolution of the Mother-to-Child Strategy: Adapting successful techniques used by world-renowned influencers, employed to create a viral effect and promote products, applying them to the political context to stimulate voter engagement.
  • Integration of Human Interaction Science: Using principles of behavioral psychology to develop creative content and effective copy, deeply resonating with the target audience.
  • Leveraging Digital Platforms: Implementing campaigns on Instagram, Telegram, and Email Automation, supported by in-depth data analysis to optimize communication precision and effectiveness.
  • Highly Evolved Growth Hacking Strategy: Utilizing sophisticated growth hacking tactics to amplify the campaign’s reach and impact.
Posted on by

Loletta Dog

loletta dog

BRIEF

The owner of Loletta Dog, a charming Italian golden retriever, wanted to create awareness, trigger online conversations, and exponentially grow its Instagram page. The goal was to make his dog famous.

OUR INSIGHT

Instagram is a platform teeming with posts of cute dogs and animals. It’s worth noting that the competition among animals is almost higher than that among people.

Furthermore, making a person different, memorable, and recognizable is easier compared to doing the same for an animal. This is because a human being has the ability to persuade users with their own voice and style. On the other hand, a dog, no matter how aesthetically beautiful, is naturally similar to many other dogs.

THE SOLUTION

casi di successo instasamy loletta

The Empathy Factor

To exponentially increase brand awareness, we created a content creation strategy based on the “empathy factor.” To achieve this, we’ve created humorous content.

When people have fun, they produce hormones of happiness, namely oxytocin, adrenaline, and serotonin. The production of this powerful hormonal cocktail leads users to build trust. The result? People started following Loletta’s profile, engaging positively with the posts, and proudly sharing reels and photos not only on Instagram but also on WhatsApp, Facebook, and Twitter.

The Instagram Filter

We integrated the development of an Instagram effect into the Instagram marketing strategy.

We created the first Instagram filter in Italy for dogs, which generated 9 million uses in one year.

The filter met the needs of all users who love creating stories, Instagram reels, and photos with their dogs. Additionally, Loletta Dog’s Instagram filter triggered a real online word-of-mouth, allowing her to grow successfully.

Instagram Shoutout

We invited the owners of other influencer dogs to share Lola’s posts and engage in shoutout activities to exchange targeted followers.

The Media Kit

At the end of our collaboration, we created Loletta Dog’s media kit to enable her to work with brands and be represented by the world’s most famous pet influencer agencies.

Duration of Collaboration

We collaborated with Loletta during the pandemic, starting from March 2020 for approximately 6 months.

Posted on by

Laura Iafrate

success story Laura Iafrate

BRIEF

Laura Iafrate is an American model and fashion influencer, well-known in Mexico and New York. Her goal was to increase awareness in Europe, specifically in the fashion capitals, and to work with major brands in the fashion and luxury industry.

OUR INSIGHTS

The fashion industry pioneers many trends on social media and collaborations with influencers, but it is also a highly saturated market.

80% of fashion influencers aim to showcase what they buy and wear. In doing so, they tend to imitate the most famous influencers, losing authenticity.

THE SOLUTION

To achieve Laura’s goal, we designed a strategy to create valuable, authentic, memorable, and highly viral content. And we did it during the most important period for the fashion industry: September, during Milan Fashion Week.

We proposed to Laura to participate in the Milan Fashion Week to create high-impact visual content.

Our production team organized the hotel, transportation, outfits to wear, schedule, invitation requests for fashion shows, events, and press.

We pre-created Laura’s content stories with mood boards and storyboards, meticulously caring for every single detail:

  • what she would wear
  • what kind of makeup and hairstyle
  • what she would say and where
  • what music we would use
  • the goals of each individual post.

Everything was defined approximately two months before the start of Milan Fashion Week.

Our videographers, photographers, stylists, makeup artists, and hair stylists followed Laura constantly every day and all day to develop high-quality content practically in real-time. We created Instagram content such as reels, carousels, street style posts, and stories.

To differentiate ourselves from other influencers, we chose to create social media content dedicated to behind-the-scenes moments, her personal experiences, and fashion shows.

InstaSamy also took care of conveying and distributing Laura’s images to optimize her exposure to the fullest.

Instagram Beauty Filter

To enhance Laura’s brand identity and increase her awareness during fashion week, we developed an Instagram beauty filter.

This allowed followers who identify with her to use the filter and create a connection with Laura.

The Media Kit

At the end of fashion month, we developed her Media Kit to enable Laura to find the best talent agency to represent her, both to work with luxury brands and to work directly with them.

Posted on by

MaxMara

maxmara instagram filter

BRIEF

MaxMara aimed to increase brand awareness through Instagram, grow consistently, and create a connection with its community.

OUR INSIGHT

Instagram features a lot of unused and useless filters that do not meet the users’ needs. On the other hand, viral filters always fulfill the most important needs of Instagram users and the target audience you want to reach. Filters are a powerful tool to create a strong osmosis between the brand and the consumer.

THE SOLUTION

We analysed the brand’s target audience and created a useful and fun filter specifically targeting that audience. The filter improved the users’ experience on the platform and strengthened the bond between the brand and the consumer. It continues to generate consistent brand awareness to this day.

We leveraged MaxMara’s mascot, Teddy Bear, to make the filter easily recognizable, unique, memorable, and effortlessly imprinted in the minds of loyal customers.

We developed the 3D Teddy Bear, animating it for the front and rear camera.

  • Using the rear camera, users have the ability to place Teddy Bear wherever they prefer, enlarging or shrinking it as they please.
  • Using the front camera, users see Teddy Bear as huge, with a “chase” effect.

The idea was so effective that the filter did not require advertising investments or co-creation activities with influencers. In fact, MaxMara’s Instagram filter grew and continues to grow organically.

Posted on by

Shadowbantool

shadowbantool test success story

BRIEF

Shadowban Tool Test is the only algorithm in the world capable of analysing your last 10 TikTok videos and discovering if your page has been shadowbanned.

OUR INSIGHT

There were no existing tools on the web that allowed you to discover if your TikTok account had been shadowbanned.

THE SOLUTION

Development and Programming

We created an algorithm based on advanced machine learning that allows TikTok users to easily discover if their TikTok account has been shadowbanned.

The Graphics

In addition to developing the algorithm, we also created the website’s graphics, playing on the “empathy factor.”

Posted on by

Febal Casa

BRIEF

Febal Casa aimed to make the experience of their event at Salone del Mobile very Instagrammable.

OUR INSIGHTS

The primary needs of Instagram users are to appear beautiful, have fun, and create quality, engaging content.

THE SOLUTION

We created a light and Polaroid filter in line with Febal Casa’s new collection. Light filters are the most used and beloved by Instagram users as they enhance their experience without artifacting the published content. Light and Polaroid filters are useful effects that are saved in users’ personal galleries and used every day. This constant usage generates brand awareness that grows over time.To allow people to use the Febal Casa filter instantly, we created a QR CODE. By scanning the QR CODE at the event, users could apply the effect and have fun creating content for their Instagram channels.