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Morlotti

Fashion | Italy | Morlotti

Instagram Content Creation for Morlotti

Enhanced Brand Perception ૮ – ﻌ • ა

INTRODUCTION

Morlotti, a renowned Italian wedding photography brand, collaborated with Instasamy to manage their branding strategy, increase lead generation through advertising and content creation on Instagram, Facebook, and TikTok, and support the rebranding and launch of their new website.

CHALLENGES

  • Enhancing Brand Perception: Strengthen the brand’s image among target consumers.
  • Geolocated and High-Spender Targeting: Reach specific high-potential audience segments.
  • Generating Qualified Leads: Acquire high-quality, targeted leads.
  • Efficient Content Management: Organize and manage a large volume of photos and videos promptly.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Competitive Analysis and Positioning: Conducted a detailed competitor analysis and identified market positioning and growth opportunities for Morlotti.
  • Content Creation Strategy: Focused on high-impact visual content creation. Used storytelling to craft engaging narratives that resonate with the audience.
  • Lead Generation Campaigns: Launched pre-season lead generation campaigns on Instagram and Facebook, using AI to develop personalized and relevant content.
  • Content Optimization and Management: Implemented effective processes for organizing and managing photos and videos, ensuring consistent, high-quality social media publication.

RESULTS

  1. Increased Engagement: Interaction with published content rose by 50%, showing strong audience interest and engagement.
  2. Higher Qualified Leads: Strategy led to a 60% increase in qualified leads, contributing to a stronger sales pipeline.
  3. Enhanced Brand Perception: Visual impact and brand perception of Morlotti improved exponentially, positioning them as a leader in the wedding photography sector.
  4. Improved Brand Recognition: Developed a recognizable and memorable visual identity, strengthening Morlotti’s presence online.

Conclusion

The collaboration between Instasamy and Morlotti demonstrated the effectiveness of an integrated content creation and marketing strategy on social platforms. Creating captivating visual content and stories that resonate with the audience is crucial for increasing engagement and perceived brand value. This project is a successful example of using advanced social media marketing techniques to achieve and exceed business objectives.

For more details about our services and to learn how we can help your brand grow, visit our homepage. Discover more about our content creation strategies by viewing our portfolio on Sortlist.

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