Structure of a Facebook ads campaign.
A Facebook ads campaign is divided into 3 levels: the campaign, the ad set, and the ad itself.
- At the campaign level, you define your objective. Each campaign can have only one objective.
- The second level is the ad set, where you set the target audience, budget, publishing strategy, and scheduling.
- The final level of a campaign is the ads themselves. These contain the actual creatives that make up the core of your advertising. Within an ad set, there can be multiple ads with different creatives (images, copy).
The importance of A/B testing in a Facebook ads campaign.
We know the importance of A/B testing because this is the only tool that allows us to optimize an advertisement effectively.
When we talk about A/B testing, we mean the publication of multiple ad groups that differ from each other by only one variant.
This variant can be, for example, the copy or the image/video of the ad or simply the target audience (male/female). By changing just one variable, it is easy to identify through A/B testing which ad group performed better!
Retargeting in Facebook ads
Even well-structured campaigns can face some difficulties in converting in a short period. This should not be a cause for concern, especially if your brand is still relatively unknown.
To convince a user to take a specific conversion action (e.g., making a purchase on your e-commerce site, leaving their contact information, or booking a table at your restaurant), a retargeting campaign may be necessary.
Retargeting involves re-presenting an advertising content to a user who has already seen or interacted with your ad.
A user who sees an ad for the second time is naturally more likely to take action, especially if you have captured their attention with the first ad.
At this point, when they see your Facebook ad on their feed, a trust mechanism is triggered. If you manage to capture their attention with the right creatives and copy, that user will “trust” you and convert into a customer.
The importance of content in advertising.
Defining the campaign goal and creating a target audience is crucial, but they become irrelevant if the content of the advertisement is of poor quality.
That is why we provide our clients with an interdisciplinary team capable of understanding your needs and developing a 100% customized strategy for your Facebook ads.
In fact, to create a successful campaign you don’t only need an experienced FB ads manager but you also need someone who can write persuasive copy and create images or videos that can capture people’s attention within seconds. This is where InstaSamy comes into play.
Key performance indicators (KPIs) of a Facebook ads campaign
Another crucial aspect to consider when launching a Facebook ads campaign is the choice of KPIs to monitor.
KPIs are the parameters that indicate how a campaign is performing. One of the things our analysts do is analyze these parameters and, if necessary, make adjustments to your Facebook ads campaigns.
It is essential to identify the most relevant parameters aligned with your advertising objective.
For example, if you want to target a highly specific audience and aim for actions such as purchases or leads, you should expect a higher cost per action compared to getting a “like” on a post.
In summary, you need to keep in mind your objectives and how much you are willing to spend to achieve them.
If all of this makes you anxious and you don’t know where to start with your campaign, don’t worry, our digital agency can help you with your Facebook ads and guide you step by step towards reaching your goals.
By now, you should have understood the value of a Facebook advertising campaign.
What we can tell you is that sponsoring a post is within everyone’s reach, but launching a Facebook ads campaign requires expert support.
If you need to launch a product or service or want to increase your brand awareness, we at Instasamy can help you achieve your goal.
Managing Facebook ads
Managing Facebook Ads is your starting point.
With this tool, you can publish your ads on various platforms such as Facebook, Instagram, Messenger, and the Audience Network.
It is a comprehensive tool that allows you to create campaigns, manage timing and placements for their publication, and monitor the performance of your campaigns in relation to your marketing goals.
With the Ads Manager app available on iOS and Android, you have the ability to control your campaign even when you’re on the go.
Wherever you are, you can create and modify ads, monitor their performance, and manage the budget and scheduling easily and conveniently.
As described by Facebook, everything seems easy, but the truth is that to achieve concrete results, you need the support of an agency experienced in managing Facebook ads.
All you have to do is contact us via WhatsApp (you can find the button on the homepage of our website) or via email at firstname.lastname@example.org and tell us about your project!