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We are your multidisciplinary marketing team. We think and act as if we were your internal team.
Our mission is to help businesses and professionals increase sales, brand awareness, website bookings, and generate leads through advertising.
“Facebook will know you’re craving pizza before you do.”
Over the years, we have worked with startups, e-commerce businesses, and ambitious professionals, helping them achieve sustainable and measurable growth.
Our multidisciplinary team, composed of Facebook advertisers, graphic designers, analyst managers, growth hackers, creatives, and copywriters, will help you identify and leverage growth opportunities through strategy and execution.
We often integrate techniques such as SEO, SEM, Email Marketing, and A/B testing into Facebook ads; we never limit ourselves to the advertising tools provided by the platform.
How can we help you:
Use Facebook campaigns to increase sales and generate leads. Your goals become ours, and we want to achieve them with you. We love challenges! We look forward to collaborating with you!
In recent years, companies’ advertising investments have shifted from traditional channels to online channels, particularly Facebook advertising. FB ads are a truly valuable marketing tool, thanks to their affordable cost and extensive targeting options, which make it easier to reach your target audience.
Facebook and Instagram, which share the same advertising platform, are populated by a rather large audience, which is why creating Facebook ads campaigns ensures excellent ROI for businesses.
With a dedicated platform for advertisers with a clear and user-friendly interface, promoting a product or service may seem simple, but the truth is that professional support is essential to launch successful Facebook ads campaigns.
It is also essential to develop a precise action plan, a strategy that guides users who see your Facebook ads to take specific actions, such as making a purchase, filling out a form, booking a service, or simply visiting a website.
The first step in building a successful campaign is undoubtedly defining your objectives. Facebook divides them into three main groups:
However, it is important to note that a Facebook campaign should be seen as a true customer journey.
For example, when launching a new brand, it is recommended to start with campaigns aimed at “awareness” and gradually move towards “conversion” campaigns, which will ultimately lead to selling your product or service.
A Facebook ads campaign is divided into 3 levels: the campaign, the ad set, and the ad itself.
We know the importance of A/B testing because this is the only tool that allows us to optimize an advertisement effectively.
When we talk about A/B testing, we mean the publication of multiple ad groups that differ from each other by only one variant.
This variant can be, for example, the copy or the image/video of the ad or simply the target audience (male/female). By changing just one variable, it is easy to identify through A/B testing which ad group performed better!
Even well-structured campaigns can face some difficulties in converting in a short period. This should not be a cause for concern, especially if your brand is still relatively unknown.
To convince a user to take a specific conversion action (e.g., making a purchase on your e-commerce site, leaving their contact information, or booking a table at your restaurant), a retargeting campaign may be necessary.
Retargeting involves re-presenting an advertising content to a user who has already seen or interacted with your ad.
A user who sees an ad for the second time is naturally more likely to take action, especially if you have captured their attention with the first ad.
At this point, when they see your Facebook ad on their feed, a trust mechanism is triggered. If you manage to capture their attention with the right creatives and copy, that user will “trust” you and convert into a customer.
Defining the campaign goal and creating a target audience is crucial, but they become irrelevant if the content of the advertisement is of poor quality.
That is why we provide our clients with an interdisciplinary team capable of understanding your needs and developing a 100% customized strategy for your Facebook ads.
In fact, to create a successful campaign you don’t only need an experienced FB ads manager but you also need someone who can write persuasive copy and create images or videos that can capture people’s attention within seconds. This is where InstaSamy comes into play.
Another crucial aspect to consider when launching a Facebook ads campaign is the choice of KPIs to monitor.
KPIs are the parameters that indicate how a campaign is performing. One of the things our analysts do is analyze these parameters and, if necessary, make adjustments to your Facebook ads campaigns.
It is essential to identify the most relevant parameters aligned with your advertising objective.
For example, if you want to target a highly specific audience and aim for actions such as purchases or leads, you should expect a higher cost per action compared to getting a “like” on a post.
In summary, you need to keep in mind your objectives and how much you are willing to spend to achieve them.
If all of this makes you anxious and you don’t know where to start with your campaign, don’t worry, our digital agency can help you with your Facebook ads and guide you step by step towards reaching your goals.
By now, you should have understood the value of a Facebook advertising campaign.
What we can tell you is that sponsoring a post is within everyone’s reach, but launching a Facebook ads campaign requires expert support.
If you need to launch a product or service or want to increase your brand awareness, we at Instasamy can help you achieve your goal.
Managing Facebook Ads is your starting point.
With this tool, you can publish your ads on various platforms such as Facebook, Instagram, Messenger, and the Audience Network.
It is a comprehensive tool that allows you to create campaigns, manage timing and placements for their publication, and monitor the performance of your campaigns in relation to your marketing goals.
With the Ads Manager app available on iOS and Android, you have the ability to control your campaign even when you’re on the go.
Wherever you are, you can create and modify ads, monitor their performance, and manage the budget and scheduling easily and conveniently.
As described by Facebook, everything seems easy, but the truth is that to achieve concrete results, you need the support of an agency experienced in managing Facebook ads.
All you have to do is contact us via WhatsApp (you can find the button on the homepage of our website) or via email at wuao@instasamy.com and tell us about your project!
The cost of advertising can range from €400 to €2500 per month. In addition to our agency’s cost, there is also the media budget for the ads, which can vary depending on how quickly you want to achieve your goal.
Tests are the best way to understand what is truly working in your ads and what needs improvement. On average, 11 creative tests are performed.
To launch a campaign, you need to use the Ads Manager feature of Meta’s Business Manager (Facebook). Remember that it is essential to create an advertising account dedicated to your brand. Anyone can sponsor a post, but only by turning to experienced agencies can well-structured and high-performing ad campaigns be launched.
When setting up Business Manager for the first time, you can create up to 3 advertising accounts.
To give you an idea of the investment, we first need to see the content and know your target audience. The cost is variable as it is based on an auction system.
Yes, absolutely. We always integrate email marketing into campaigns that aim to increase sales and lead generation.
Instasamy, our agency specialized in Facebook ads and advanced online advertising techniques, has been rated as Top Rated by Sortlist.
Social Media Marketing Agency Milan. © Copyright 2019 Instasamy. All rights reserved. SDR srl via Francesco Melzi d’Eril 34 Milan 20154 Italy PIVA 07999780963
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