INTRODUCTION
During the Salone del Mobile 2024, Instasamy collaborated with Duravit, a leader in bathroom furnishings, to create and manage social media content. The goal was to enhance brand visibility and promote new collections across Instagram, Facebook, YouTube, and LinkedIn.
CHALLENGES
- Rapid and Massive Content Production: Creating and publishing 75 videos in four days, covering launches at both Salone del Mobile and Fuori Salone.
- Real-Time Distribution: Ensuring part of the videos were published in real-time to maintain audience interest and generate immediate engagement.
- Adapting to Generational Languages: Using appropriate languages and formats for different generations across social platforms, in line with brand guidelines.
SOLUTION ᕦʕ •ᴥ•ʔᕤ
- Organization: Detailed planning allowed efficient management of high-volume content production within a short timeframe. Close collaboration with Duravit ensured seamless activity synchronization.
- Speed: Optimized production processes enabled high-quality content delivery in real-time, including shooting, editing, and immediate video publication.
- Creativity: Employed visual storytelling and innovative techniques to create engaging content aligned with Duravit’s brand image. The strategy included teaser videos, behind-the-scenes footage, interviews, and product presentations.
