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4Gift

4Gift | Fashion | Italy

Successful Case: LinkedIn Ads Campaign for 4Gift

Strategic Linkedin Campaign ദ്ദി(˵ •̀ ᴗ – ˵ ) ✧

INTRODUCTION

4Gift, an innovative e-gifting platform, tasked Instasamy with designing, managing, and analyzing LinkedIn ad campaigns aimed at engaging a B2B audience during the holiday season.

CHALLENGES

The primary goal was to reach the B2B target audience, including both small and large enterprises, within a two-month period, focusing on increasing visibility and interactions.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Creative A/B Testing: Implemented various A/B tests to identify the most effective creatives. Tested different ad formats, including banners, carousels, videos, and static images to determine which generated the highest engagement.
  • Precise Targeting: Used LinkedIn’s advanced targeting tools to reach key decision-makers and professionals in the B2B sector.
  • Engaging Creatives: Developed personalized and visually appealing messages to capture user attention and encourage interaction.
  • Continuous Optimization: Monitored and optimized the campaigns constantly. Real-time data collection allowed us to refine strategies for maximum results.

RESULTS

  1. Increased Website Visits: Achieved a 71% increase in website visits due to targeted and engaging ads.
  2. Higher Landing Page Interactions: Interactions with the landing page increased by 80%, indicating the relevance and motivational power of the ads.
  3. Enhanced Brand Awareness: The campaign significantly boosted 4Gift’s brand awareness among B2B enterprises.

Conclusion

Instasamy’s strategic and creative approach enabled 4Gift to achieve and exceed its marketing goals during the critical holiday period. The combination of A/B testing, precise targeting, and engaging creatives proved to be a winning formula. LinkedIn campaigns were essential in creating a meaningful connection with the B2B audience, increasing brand visibility, and promoting interaction with promotional content.

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