Category: Fashion

Posted on by

Instagram Content Creation for Morlotti

Morlotti Instagram content campaign by Instasamy

INTRODUCTION

Morlotti, a renowned Italian wedding photography brand, collaborated with Instasamy to manage their branding strategy, increase lead generation through advertising and content creation on Instagram, Facebook, and TikTok, and support the rebranding and launch of their new website.

CHALLENGES

  • Enhancing Brand Perception: Strengthen the brand’s image among target consumers.
  • Geolocated and High-Spender Targeting: Reach specific high-potential audience segments.
  • Generating Qualified Leads: Acquire high-quality, targeted leads.
  • Efficient Content Management: Organize and manage a large volume of photos and videos promptly.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Competitive Analysis and Positioning: Conducted a detailed competitor analysis and identified market positioning and growth opportunities for Morlotti.
  • Content Creation Strategy: Focused on high-impact visual content creation. Used storytelling to craft engaging narratives that resonate with the audience.
  • Lead Generation Campaigns: Launched pre-season lead generation campaigns on Instagram and Facebook, using AI to develop personalized and relevant content.
  • Content Optimization and Management: Implemented effective processes for organizing and managing photos and videos, ensuring consistent, high-quality social media publication.
Posted on by

Success Case: AR Christmas Campaign for Bata

Bata AR Christmas campaign by Instasamy

INTRODUCTION

For the holiday season, Instasamy collaborated with the renowned footwear brand Bata to create an engaging and innovative Instagram AR filter. This initiative aimed to increase brand awareness and amplify the “Xistmas” campaign message on Instagram without resorting to expensive advertisements.

CHALLENGES

The campaign had two main strategic objectives:

  1. Sustaining Brand Awareness: Developing a strategy for Bata to maintain continuous visibility without direct advertising investments.
  2. Amplifying the Holiday Message: Spreading the “Xistmas” campaign message on Instagram and actively engaging users.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

Instasamy devised an AR filter on Instagram, designed to be user-friendly and meet the primary needs of social media users. The strategy included:

    1. Engaging Effect Design: The holiday filter was intuitive and easy to use, attracting a broad audience.
    2. Ease of Use: Simple, useful filters are more likely to be adopted by users, promoting viral spread and consistent interaction.
Posted on by

Successful Case: LinkedIn Ads Campaign for 4Gift

4Gift LinkedIn ads campaign by Instasamy

INTRODUCTION

4Gift, an innovative e-gifting platform, tasked Instasamy with designing, managing, and analyzing LinkedIn ad campaigns aimed at engaging a B2B audience during the holiday season.

CHALLENGES

The primary goal was to reach the B2B target audience, including both small and large enterprises, within a two-month period, focusing on increasing visibility and interactions.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Creative A/B Testing: Implemented various A/B tests to identify the most effective creatives. Tested different ad formats, including banners, carousels, videos, and static images to determine which generated the highest engagement.
  • Precise Targeting: Used LinkedIn’s advanced targeting tools to reach key decision-makers and professionals in the B2B sector.
  • Engaging Creatives: Developed personalized and visually appealing messages to capture user attention and encourage interaction.
  • Continuous Optimization: Monitored and optimized the campaigns constantly. Real-time data collection allowed us to refine strategies for maximum results.
Posted on by

Enhancing Brand Experience with Instagram GIFs

Giphy Instagram GIF campaign by Instasamy

INTRODUCTION

Instasamy implemented an innovative strategy using Instagram GIFs to boost brand awareness and enhance brand experience. This project involved creating and distributing emotional and engaging visual content to establish a strong emotional connection between the brand and its consumers.

CHALLENGES

The main objective was to improve user experience on Instagram by fostering an emotional bond between the brand and its audience. In a space where users constantly seek emotional content, Instagram GIFs proved to be effective in increasing traffic and engagement, both in Stories and the Feed, while raising brand awareness.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

Instasamy, a social media marketing agency based in Milan, leveraged the GIPHY platform to create branded GIFs for use on Instagram. These GIFs were designed to be highly shareable and quickly spread due to their emotional and entertaining nature. The strategy included:

    1. Branded Content Creation on GIPHY: Videos transformed into GIFs were used on Instagram to increase visibility and engagement through their sharable nature as memes or empathetic content.
    2. Use of Descriptive Tags: Each GIF was associated with specific keywords to facilitate searchability and performance tracking.
    3. Increased Interaction: GIFs enabled users to enrich their content, improving their social network experience and enhancing their sense of brand affiliation.
Posted on by

Content Creation and Influencer Marketing Strategy for Esquire Qatar

Esquire Qatar content creation campaign by Instasamy

INTRODUCTION

Since 2020, Instasamy has partnered with Esquire Qatar to manage and create exclusive content for their Instagram account during fashion weeks in London, Milan, and Paris. The goal was to ensure comprehensive and engaging coverage for Esquire Qatar’s audience.

CHALLENGES

  • Increasing Brand Awareness: Boosting visibility in a highly competitive fashion sector.
  • Maintaining Brand Relationships: Ensuring content meets the needs of both brands and the target audience.
  • Real-Time Unique Content Creation: Dynamically capturing and publishing real-time content that embodies the essence of fashion shows.
  • Organizing Dedicated Teams: Deploying dedicated teams for efficient event coverage.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Dedicated Production Team: Formed a production team with photographers, videographers, and content creators in Milan and Paris to capture key moments at fashion shows and street style events.
  • Strategic Editing Coordination: Milan-based editing team promptly edited and published content on Esquire Qatar’s Instagram, ensuring real-time high-quality coverage.
  • Content Creation Strategy: Designed a content creation strategy to meet the needs of brands, the magazine, and the audience. Utilized visual storytelling and engaging multimedia content.
  • Influencer Marketing: Incorporated influencer marketing by involving key figures in the fashion industry to amplify content reach and engagement. Influencers attended fashion shows and shared highlights with their followers, expanding Esquire Qatar’s visibility.
Posted on by

Content Marketing Strategy for Chic Pig

Chic Pig content marketing campaign by Instasamy

INTRODUCTION

Instasamy collaborated with Chic Pig, a luxury Italian jewelry brand, to develop a targeted content marketing strategy for the Christmas season. The project included creating visually impactful graphics and text content for Instagram, aiming to increase the brand’s perceived value and boost holiday sales.

CHALLENGES

  • Creating Visually Impactful Content: Utilizing human interaction science to craft attention-grabbing content.
  • Targeting Generations X, Y, and Z: Adopting effective communication methods for different age groups.
  • Increasing Brand Perception: Reinforcing Chic Pig’s image as a high-quality luxury brand.
  • Boosting Christmas Sales: Leveraging the holiday season to drive sales and brand recognition.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Brand Positioning Analysis: Analyzed Chic Pig’s market positioning and redefined the target audience for maximum strategy effectiveness.
  • Instagram Content Marketing Strategy: Developed an effective Instagram content strategy for the holiday season, focusing on elegant and high-quality content.
  • Strengthening Brand Identity: Highlighted Chic Pig’s Made in Italy heritage, press features, credo, vision, and mission through engaging and authentic content.
  • Creating Persuasive Content: Combined visual storytelling with motion graphics to produce persuasive graphical and textual content for Instagram carousel posts and stories.
  • AR Marketing Project: Developed an AR Instagram filter to foster continuous and measurable brand growth, enhancing user interaction in an innovative way.
Posted on by

Social Media Management for Manzoni 24

Manzoni 24 social media marketing campaign by Instasamy

INTRODUCTION

From 2018 to 2023, Instasamy collaborated with the renowned Milanese fashion brand Manzoni 24, managing their Instagram profile and implementing various marketing strategies aimed at increasing brand awareness and boosting both online and in-store sales.

CHALLENGES

  • Targeting B2B and B2C Markets: Balancing a strategy that addresses both business-to-business and business-to-consumer needs.
  • Increasing In-Store Sales: Driving more foot traffic to physical stores while supporting online sales.
  • Enhancing Brand Awareness: Strengthening Manzoni 24’s presence on social media and increasing brand recognition.
  • Maintaining Instagram Standards: Upholding a consistent image with Instagram’s visual and communication standards.
  • Securing Media Coverage: Gaining visibility in prestigious fashion magazines like Vogue, Elle, and Grazia, ideally at no cost.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Instagram Growth Strategy: Analyzed competitors and Manzoni 24’s positioning, identifying the target audience and implementing a growth strategy that included visually appealing content and scheduled posts to maximize engagement.
  • Website Redesign: Collaborated with the appointed agency to revamp Manzoni 24’s website, optimizing it to improve user experience and convert visitors into customers.
  • High-Impact Visual Content: Created reels and other visual content using AI that reflected the brand’s identity and captured audience attention.
  • Visual Storytelling: Utilized visual storytelling techniques to strengthen brand identity and increase perceived product value by narrating engaging stories through images and videos.
  • Influencer Marketing: Partnered with influential figures during fashion weeks to enhance brand visibility, leading to features in renowned magazines like Vogue America, Grazia Arabia, and Elle, increasing international exposure.
  • Instagram and Facebook Ad Campaigns: Developed, managed, and analyzed targeted ad campaigns on Instagram and Facebook to boost brand awareness and convert website traffic into sales.
Posted on by

Co-Created Instagram Effects for Hearst Magazines Italy

Hearst Magazines Italy AR marketing campaign by Instasamy

INTRODUCTION

Instasamy partnered with Hearst Magazines Italy to develop three innovative AR marketing projects on Instagram, co-created with the brands SPORTMAX and CITROEN. These projects aimed to create immersive Instagram effects and effective launch strategies, enhancing user experience and strengthening the connection between the brand and consumers.

CHALLENGES

  • Community Engagement: Increase engagement of Hearst Magazines Italy’s community on Instagram with interactive and engaging content.
  • Enhanced User Experience: Provide an improved and more engaging user experience through augmented reality filters.
  • Immersive Experiences: Develop immersive experiences using Instagram’s augmented reality to engage users and make them feel part of the brand.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

Instasamy developed three distinct co-created Instagram filters, each with a specific objective and a tailored launch strategy:

    1. Movie Confidence Filter: Designed to amplify the brand message, this filter used strong visual elements and clear messages to create a lasting impact on users.
    2. ELLE x SPORTMAX Filter: A 3D effect with a menu allowing users to virtually wear SPORTMAX glasses, combining high fashion with AR technology for an interactive, personalized experience.
    3. ELLE x CITROEN Filter: A 3D game effect created for the launch of CITROEN’s new car model, leveraging empathy to engage users and allowing them to explore the car’s features in a fun, interactive way.
Posted on by

Lead Generation Campaign for Simona Corsellini

Simona Corsellini lead generation campaign by Instasamy

INTRODUCTION

Since 2018, Instasamy has partnered with Simona Corsellini, a prestigious fashion brand, to develop a highly effective lead generation strategy. Our agency, specializing in digital marketing for the fashion sector, employed a combination of Instagram and Facebook advertising, human interaction science, content marketing, and email automation to help the brand grow and achieve new milestones.

CHALLENGES

  • B2B and B2C Growth Strategy: Identifying a growth strategy that targets both B2B and B2C markets, requiring a personalized approach for each segment.
  • Competition in a Saturated Market: Implementing innovative tactics to stand out in the highly competitive fashion industry.
  • Coordination with Multiple Agencies: Managing activities in collaboration with other partner agencies, requiring effective management and seamless communication.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Content Creation for B2B and B2C: Developed a content creation strategy supporting both business-to-business and business-to-consumer targets. This included high-quality visual and textual content optimized for various social platforms to engage specific targets.
  • Brand Awareness and Lead Generation Campaigns: Created, managed, and analyzed multiple advertising campaigns on Instagram and Facebook aimed at increasing brand awareness, generating qualified leads, and driving traffic to the brand’s website. These campaigns were continuously optimized using A/B testing techniques to maximize results.
  • Data Analysis and Optimization: Conducted detailed data analysis to identify high-performing audience segments and develop targeted strategies. Advanced data analysis tools allowed for constant refinement of the strategy, adapting to market needs and user behaviors.
  • Integration of Human Interaction Science: Incorporated principles of behavioral psychology into content creation and marketing campaigns to ensure each message was highly persuasive and capable of creating an emotional connection with the audience.
  • Email Automation: Utilized email automation to maintain constant and personalized contact with customers, increasing conversion rates and customer loyalty.
Posted on by

Co-Created Content for Harper’s Bazaar Qatar

Harper's Bazaar Qatar social media campaign by Instasamy

INTRODUCTION

Since 2021, Instasamy has collaborated with Harper’s Bazaar Qatar to create and manage social media content during Fashion Weeks. Our agency produces photos and videos in Milan and Paris, capturing ready-to-wear and haute couture shows. We provide near-real-time content, including reels and stories, often extending this collaboration to Harper’s Bazaar Arabia and Harper’s Bazaar Saudi, creating co-created content.

CHALLENGES

  • Visually Compelling Content: Crafting authentic and memorable content to boost brand awareness.
  • Rapid Reels and Stories Production: Publishing reels within two hours post-show and real-time stories.
  • Coordinating Multidisciplinary Teams: Managing runway and street style photographers, videographers, and post-production teams including editors, copywriters, and content creators.
  • Presence at Shows: Being physically present to build strong relationships with brands.
  • Communicating for Multiple Magazines: Simultaneously meeting the communication needs of various magazine editions through co-created content.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

Drawing on our experience with Grazia Arabia, Instasamy refined its approach, focusing on speed and creativity. We leveraged Instagram’s “invite collaborator” feature to enhance collaboration.

  1. Dedicated Production Team: A team exclusively for Harper’s Bazaar to ensure high-quality, authentic content.
  2. Specialized Post-Production: A team capable of understanding and amplifying the show’s message, adhering to editorial guidelines.
  3. Latest Editing Trends: Utilizing current video editing trends and music tracks aligned with target audiences.
  4. Active Participation: Samantha De Reviziis, Instasamy’s founder, actively participates in numerous fashion shows and events in Milan and Paris, strengthening relationships with brand PR.
  5. Co-Created Content: Created unique reel content that meets the needs of all three magazines’ Instagram pages.
Posted on by

MaxMara

maxmara instagram filter

BRIEF

MaxMara aimed to increase brand awareness through Instagram, grow consistently, and create a connection with its community.

OUR INSIGHT

Instagram features a lot of unused and useless filters that do not meet the users’ needs. On the other hand, viral filters always fulfill the most important needs of Instagram users and the target audience you want to reach. Filters are a powerful tool to create a strong osmosis between the brand and the consumer.

THE SOLUTION

We analysed the brand’s target audience and created a useful and fun filter specifically targeting that audience. The filter improved the users’ experience on the platform and strengthened the bond between the brand and the consumer. It continues to generate consistent brand awareness to this day.

We leveraged MaxMara’s mascot, Teddy Bear, to make the filter easily recognizable, unique, memorable, and effortlessly imprinted in the minds of loyal customers.

We developed the 3D Teddy Bear, animating it for the front and rear camera.

  • Using the rear camera, users have the ability to place Teddy Bear wherever they prefer, enlarging or shrinking it as they please.
  • Using the front camera, users see Teddy Bear as huge, with a “chase” effect.

The idea was so effective that the filter did not require advertising investments or co-creation activities with influencers. In fact, MaxMara’s Instagram filter grew and continues to grow organically.

Posted on by

51 East

BRIEF

51 East, the most famous department store in Qatar, aimed to increase the perceived value of its brand, build customer loyalty, and create social media content that sets it apart from its competitors.

OUR INSIGHT

Analysing the online presence of 51 East’s competitors, we discovered that most of them use the same communication language on social media. Specifically, they post images distributed by the brands they sell, which does not resonate with their most important target audience, Generation X.

According to recent research, Generation X prefers to be informed with unique and dedicated content about the fashion industry directly from their trusted sellers, who now play a new role. The fashion industry is changing, and so are the players. Department stores need to have a presence on social media with specific content and a consistent image. There is a strong osmosis between the consumer and the brand, and this trend has transformed the luxury industry into a “broader cultural industry.” Today, fashion houses resemble “platforms with even broader content, welcoming creativity and consumers connected through co-creation.” “Brands are becoming cultural players in the true sense, capable of shifting values in a civil society, with an almost political role,” observes researcher Claudia D’Arpizio.

The retail world is the bridge between the brand and the consumer, and it is important for it to evolve, no longer acting as a mere seller but as an influential brand capable of effectively communicating with the targeted generations.

THE SOLUTION

51 East offers a meticulously curated selection of Haute Couture items. We proposed to the department store to create exclusive content dedicated to Couture Week, with the aim of showcasing their research activities and presence in the fashion industry. We planned reels dedicated to fashion shows, Couture Week guests (celebrities, influencers, top editors), and behind-the-scenes footage. And we did it by adopting the communication language of Generation X, Millennials, Gen Z, and Baby Boomers. In real-time. During fashion week, editors, stylists, influencers, and buyers post amateur videos and photos of the fashion shows they attended. Fashion magazines create dedicated articles when they receive the content (usually the day after the show). Those who publish first gain more engagement because fashion enthusiasts obsessively search for fashion show content on Instagram. Once they’ve seen the content, their interest wanes, and searches decrease significantly.
To leverage the opportunities of this mechanism, 51 East published real-time reels of fashion shows, street style, and backstage content before anyone else. This way, they gained significant attention from new target audiences and the brands that sell fashion.
Posted on by

Grazia Arabia

success story Grazia Arabia Qatar magazine

BRIEF

In 2017, Grazia Arabia, the most influential magazine in Qatar, aimed to increase its brand awareness in fashion capitals. The ultimate goal was to achieve significant positioning through Instagram and Facebook to acquire new international clients.

OUR INSIGHT

In 2017, Qatar was still in the process of development and was not yet an influential state in the fashion industry. There were few stores of major international brands, and consequently, international brands had little interest in launching advertising activities in that market.

THE SOLUTION

grazia arabia instasamy
To successfully position the magazine, we participated in the ready-to-wear and Couture Fashion Weeks in New York, London, Milan, and Paris. We created dedicated content for the fashion shows and published them in real-time on Instagram and Facebook. The content was in line with the magazine’s brand identity, the vision of Editor-in-Chief Bianca Brigitte Bonomi, and the culture of Qatar. The brand-specific content allowed the magazine to establish connections crucial for its growth with fashion houses (potential clients) and gain recognition in fashion capitals. The key to success We built an effective publishing system that allowed the magazine to share pre-edited content from fashion shows on Instagram in real-time, such as videos and stories with graphics and brand logos. Publishing fashion show content on Instagram ahead of competitors allowed the magazine to gain more engagement. In addition to content dedicated to fashion shows, Grazia Arabia published street style, backstage, and interview content, all produced by our team and shared in real-time. Street style content was strategic for the growth of the Instagram account, as influencers, celebrities, buyers, editors, and key opinion leaders who were photographed and featured would repost the content on their social media profiles. These reposts increased the magazine’s visibility and, consequently, the number of followers on the Instagram account.
  • Grazia Arabia Qatar, in collaboration with our agency, was a pioneer in real-time fashion show coverage on Instagram. Read more here
After the fashion shows, we published a portion of the work produced during fashion weeks in the printed magazine, which was distributed monthly in Qatar. This way, we also reached the less social media-oriented target audience and directed them to the Instagram channel, where readers could find new content for free. By doing so, we created a strong osmosis between the brand and the readers. Furthermore, we focused on conveying news and special projects with local and international brands like Valentino, Miu Miu, Prada, and Four Seasons through Instagram. We created visually impactful content using motion graphic design techniques and animated illustrations. Additionally, we applied the science of human interactions to the digital world and developed AR marketing and co-creation projects.
Posted on by

Esquire Qatar e Grazia Arabia

esquire qatar

BRIEF

In 2020, during the pandemic, fashion magazines Grazia Arabia and Esquire Qatar wanted to continue increasing their brand awareness and significantly support the fashion industry during that critical time.

OUR INSIGHT

In 2020, due to the lockdown, fashion brands were unable to showcase their collections through in-person fashion shows. Fashion weeks were entirely digital. As a result, it was challenging to create unique and dedicated content or capture street style.

OUR SOLUTION

 

Visualizza questo post su Instagram

 

Un post condiviso da Grazia Arabia 🇶🇦 (@graziaqatar)

With Esquire Qatar and Grazia Arabia, we launched the Full Access project. We curated the coverage of digital fashion weeks on Instagram, creating exclusive content and involving influencers, celebrities, fashion brands, and the Fashion Chambers of Milan, Paris, and London. We created an extraordinary synergy among all the stakeholders, allowing the magazines to achieve exponential growth and strengthen their relationships with fashion houses.

The official project launch statement by the Editor-in-Chief of both magazines, Bianca Brigitte Bonomi.

Digital Street Style – Influencer Marketing
During the Digital Fashion Week, we asked celebrities and influencers to take a photo of themselves in a special outfit while watching their favourite brand’s fashion show comfortably from home. We then asked them to send us the image so that we could publish it on the Instagram channels of Esquire Qatar and Grazia Arabia magazines.
We created an Instagram editorial plan alternating content dedicated to digital fashion shows with street style content.

  • On Grazia Arabia, we published photos of actresses, influencers, stylists, buyers, and singers from around the world. Some names include Nataly Osmann, Nicole Scherzinger, Ana De Armas, Xenia Tchoumi, Leonie Hanne, Audrey Bouettetiger, Ester Exposito, Nieves Alvares, Mary Leest, Patricia Contreras, Ludovica Meral Frasca, Alba Sofy, Afra Beaty, Silke Hajunga, Viky Rader, Tamara, Kalinc, Andrea Thiebat, Monira Akrmi, Patricia Clarkson, Lavinia Fukas, Deimante, Silvia Abascal, Bella Tehrani, Sira Pevida, and the Ami and Aya Amiaya twins.
  • On Esquire Qatar, we published photos of singers, stylists, celebrities, buyers, and influencers such as Irama, Emmanuel, Andrew Gelwicks, Ashton Gohil, Alessandro Egger, Michael Collins, Daniel W Fletcher, Filippo Fiora, Victor Blanco, Filippo Cirulli, Andrea Faccio, and Andrea Cerioli.

Many magazines wrote about the Full Access fashion project.

 

Visualizza questo post su Instagram

 

Un post condiviso da Esquire Qatar (@esquireqatar)