INTRODUCTION
Since 2021, Instasamy has collaborated with Harper’s Bazaar Qatar to create and manage social media content during Fashion Weeks. Our agency produces photos and videos in Milan and Paris, capturing ready-to-wear and haute couture shows. We provide near-real-time content, including reels and stories, often extending this collaboration to Harper’s Bazaar Arabia and Harper’s Bazaar Saudi, creating co-created content.
CHALLENGES
- Visually Compelling Content: Crafting authentic and memorable content to boost brand awareness.
- Rapid Reels and Stories Production: Publishing reels within two hours post-show and real-time stories.
- Coordinating Multidisciplinary Teams: Managing runway and street style photographers, videographers, and post-production teams including editors, copywriters, and content creators.
- Presence at Shows: Being physically present to build strong relationships with brands.
- Communicating for Multiple Magazines: Simultaneously meeting the communication needs of various magazine editions through co-created content.
SOLUTION ᕦʕ •ᴥ•ʔᕤ
Drawing on our experience with Grazia Arabia, Instasamy refined its approach, focusing on speed and creativity. We leveraged Instagram’s “invite collaborator” feature to enhance collaboration.
- Dedicated Production Team: A team exclusively for Harper’s Bazaar to ensure high-quality, authentic content.
- Specialized Post-Production: A team capable of understanding and amplifying the show’s message, adhering to editorial guidelines.
- Latest Editing Trends: Utilizing current video editing trends and music tracks aligned with target audiences.
- Active Participation: Samantha De Reviziis, Instasamy’s founder, actively participates in numerous fashion shows and events in Milan and Paris, strengthening relationships with brand PR.
- Co-Created Content: Created unique reel content that meets the needs of all three magazines’ Instagram pages.
