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Instagram Content Creation for QD Magistro Lab

QD Magistro Lab Instagram content campaign by Instasamy

INTRODUCTION

QD Magistro Lab, a renowned design laboratory, collaborated with Instasamy to develop a content marketing strategy on Instagram aimed at increasing brand awareness and reaching a B2B target audience. The project involved creating various types of content, including Instagram Reels, Carousel Posts, Stories, and Static Posts.

CHALLENGES

  • Enhancing Brand Perception: Strengthening the brand’s image among design professionals.
  • Reaching B2B Target: Identifying and engaging decision-makers within target companies.
  • Creating a Memorable Visual Identity: Building a recognizable and impactful visual identity.
  • Efficient Content Management: Organizing and producing a large volume of visual content quickly.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Positioning and Marketing Analysis: Conducted an in-depth analysis of QD Magistro Lab’s market positioning to identify growth opportunities and develop a targeted marketing strategy.
  • Growth Marketing Strategy: Developed a growth marketing strategy based on analysis results to increase brand visibility and engagement.
  • High-Impact Visual Content Creation: Created various visual content types using AI tools like DALL·E 3 and Sora, ensuring unique and creative imagery reflecting the brand’s identity.
    • Instagram Reels: Engaging short videos designed to capture attention and stimulate engagement.
    • Carousel Posts: Series of images telling a story or showcasing products in a detailed, captivating manner.
    • Instagram Stories: Temporary but impactful content ideal for maintaining audience attention and direct communication.
    • Static Posts: High-quality images and graphics reinforcing the brand’s visual identity and stimulating interaction.
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Social Media Content Production for Duravit at Salone del Mobile 2024

Duravit social media campaign at Salone del Mobile 2024 by Instasamy

INTRODUCTION

During the Salone del Mobile 2024, Instasamy collaborated with Duravit, a leader in bathroom furnishings, to create and manage social media content. The goal was to enhance brand visibility and promote new collections across Instagram, Facebook, YouTube, and LinkedIn.

CHALLENGES

  • Rapid and Massive Content Production: Creating and publishing 75 videos in four days, covering launches at both Salone del Mobile and Fuori Salone.
  • Real-Time Distribution: Ensuring part of the videos were published in real-time to maintain audience interest and generate immediate engagement.
  • Adapting to Generational Languages: Using appropriate languages and formats for different generations across social platforms, in line with brand guidelines.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Organization: Detailed planning allowed efficient management of high-volume content production within a short timeframe. Close collaboration with Duravit ensured seamless activity synchronization.
  • Speed: Optimized production processes enabled high-quality content delivery in real-time, including shooting, editing, and immediate video publication.
  • Creativity: Employed visual storytelling and innovative techniques to create engaging content aligned with Duravit’s brand image. The strategy included teaser videos, behind-the-scenes footage, interviews, and product presentations.
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Successful Case: LinkedIn Ads Campaign for 4Gift

4Gift LinkedIn ads campaign by Instasamy

INTRODUCTION

4Gift, an innovative e-gifting platform, tasked Instasamy with designing, managing, and analyzing LinkedIn ad campaigns aimed at engaging a B2B audience during the holiday season.

CHALLENGES

The primary goal was to reach the B2B target audience, including both small and large enterprises, within a two-month period, focusing on increasing visibility and interactions.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Creative A/B Testing: Implemented various A/B tests to identify the most effective creatives. Tested different ad formats, including banners, carousels, videos, and static images to determine which generated the highest engagement.
  • Precise Targeting: Used LinkedIn’s advanced targeting tools to reach key decision-makers and professionals in the B2B sector.
  • Engaging Creatives: Developed personalized and visually appealing messages to capture user attention and encourage interaction.
  • Continuous Optimization: Monitored and optimized the campaigns constantly. Real-time data collection allowed us to refine strategies for maximum results.
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Enhancing Brand Experience with Instagram GIFs

Giphy Instagram GIF campaign by Instasamy

INTRODUCTION

Instasamy implemented an innovative strategy using Instagram GIFs to boost brand awareness and enhance brand experience. This project involved creating and distributing emotional and engaging visual content to establish a strong emotional connection between the brand and its consumers.

CHALLENGES

The main objective was to improve user experience on Instagram by fostering an emotional bond between the brand and its audience. In a space where users constantly seek emotional content, Instagram GIFs proved to be effective in increasing traffic and engagement, both in Stories and the Feed, while raising brand awareness.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

Instasamy, a social media marketing agency based in Milan, leveraged the GIPHY platform to create branded GIFs for use on Instagram. These GIFs were designed to be highly shareable and quickly spread due to their emotional and entertaining nature. The strategy included:

    1. Branded Content Creation on GIPHY: Videos transformed into GIFs were used on Instagram to increase visibility and engagement through their sharable nature as memes or empathetic content.
    2. Use of Descriptive Tags: Each GIF was associated with specific keywords to facilitate searchability and performance tracking.
    3. Increased Interaction: GIFs enabled users to enrich their content, improving their social network experience and enhancing their sense of brand affiliation.
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Content Creation and Influencer Marketing Strategy for Esquire Qatar

Esquire Qatar content creation campaign by Instasamy

INTRODUCTION

Since 2020, Instasamy has partnered with Esquire Qatar to manage and create exclusive content for their Instagram account during fashion weeks in London, Milan, and Paris. The goal was to ensure comprehensive and engaging coverage for Esquire Qatar’s audience.

CHALLENGES

  • Increasing Brand Awareness: Boosting visibility in a highly competitive fashion sector.
  • Maintaining Brand Relationships: Ensuring content meets the needs of both brands and the target audience.
  • Real-Time Unique Content Creation: Dynamically capturing and publishing real-time content that embodies the essence of fashion shows.
  • Organizing Dedicated Teams: Deploying dedicated teams for efficient event coverage.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Dedicated Production Team: Formed a production team with photographers, videographers, and content creators in Milan and Paris to capture key moments at fashion shows and street style events.
  • Strategic Editing Coordination: Milan-based editing team promptly edited and published content on Esquire Qatar’s Instagram, ensuring real-time high-quality coverage.
  • Content Creation Strategy: Designed a content creation strategy to meet the needs of brands, the magazine, and the audience. Utilized visual storytelling and engaging multimedia content.
  • Influencer Marketing: Incorporated influencer marketing by involving key figures in the fashion industry to amplify content reach and engagement. Influencers attended fashion shows and shared highlights with their followers, expanding Esquire Qatar’s visibility.
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Success Case: AR Challenge for Prali Ski Area

Prali Ski Area AR challenge by Instasamy

INTRODUCTION

Instasamy collaborated with Prali Ski Area to develop a social media growth strategy aimed at boosting the ski resort’s brand awareness and attracting more skiers. This strategy included creating an innovative Instagram effect, launching an interactive challenge, conducting press communication campaigns, and engaging in influencer marketing. The Instagram filter developed was recognized by META SPARK on LENSLIST as one of the best filters in February 2024.໒꒰ྀིっ˕ -｡꒱ྀི১

CHALLENGES

  • Engaging Ski Enthusiasts Without Traditional Advertising: The main challenge was reaching ski enthusiasts without investing in traditional advertising campaigns.
  • Increasing Brand Awareness: Boosting brand recognition by targeting a younger audience through press communication, excluding paid advertisements.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Creation of a 3D Instagram Game Effect: Developed an Instagram filter simulating a Prali Ski Area ski run, where users guide a skier, represented by a cute moose, down the slope by moving their heads.
  • Launch of an Interactive Challenge: To promote filter usage, we launched a challenge where the highest-scoring user wins a skipass to Prali. This virtual challenge will turn into a real event in December 2024.
  • Press Communication: Increased brand awareness by disseminating project news through national and local newspapers like La Stampa, Il Corriere di Torino, L’Eco delle Valli Valdesi, and L’Eco del Chisone.
  • Influencer Marketing: Engaged sports and travel influencers to promote the filter and challenge, amplifying the message and reaching a broader audience.
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Social Media Marketing Strategy for Alessandro Giusti

Alessandro Giusti social media marketing campaign by Instasamy

INTRODUCTION

In 2024, Instasamy collaborated with emerging singer Alessandro Giusti to promote his new single “Tonight” on Instagram and TikTok. Our agency developed a comprehensive content creation strategy aimed at amplifying the song’s message and increasing the artist’s visibility. The project included creating 36 creative pieces of content, utilizing music influencer marketing, and implementing a Spotify marketing strategy.

CHALLENGES

  • Music Promotion on Social Media: Effectively promoting the single on Instagram, TikTok, YouTube, and Spotify.
  • Amplifying the Song’s Message: Ensuring the song’s message reached and resonated with a wide audience.
  • Increasing the Singer’s Visibility: Boosting Alessandro Giusti’s social media presence to build a solid fan base.
  • Creating an Authentic and Memorable Image: Establishing a high-impact visual identity that is authentic, memorable, and recognizable to distinguish Alessandro Giusti in the competitive music industry.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Content Creation Strategy: Developed a content creation strategy for Instagram and TikTok, producing 36 visually appealing posts, stories, and videos aligned with the song “Tonight”.
  • Strengthening Personal Brand Identity: Enhanced Alessandro Giusti’s personal brand identity, ensuring each post reflected his authentic and charismatic image. Utilized storytelling techniques to create an engaging narrative around his music and personality.
  • AI-Powered Video Effects: Integrated AI to create video effects resonating with Gen X and Z, enhancing visual appeal and engagement.
  • Music Influencer Marketing: Activated music influencer marketing strategies, involving music influencers to promote the single. Collaborated with fashion magazines like Esquire and Harper’s Bazaar, which used the song in their content.
  • Spotify Marketing Strategy: Developed a Spotify marketing strategy to boost song streams, utilizing playlist placement and targeted promotions to reach a broader audience.
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Co-Created Instagram Effects for Hearst Magazines Italy

Hearst Magazines Italy AR marketing campaign by Instasamy

INTRODUCTION

Instasamy partnered with Hearst Magazines Italy to develop three innovative AR marketing projects on Instagram, co-created with the brands SPORTMAX and CITROEN. These projects aimed to create immersive Instagram effects and effective launch strategies, enhancing user experience and strengthening the connection between the brand and consumers.

CHALLENGES

  • Community Engagement: Increase engagement of Hearst Magazines Italy’s community on Instagram with interactive and engaging content.
  • Enhanced User Experience: Provide an improved and more engaging user experience through augmented reality filters.
  • Immersive Experiences: Develop immersive experiences using Instagram’s augmented reality to engage users and make them feel part of the brand.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

Instasamy developed three distinct co-created Instagram filters, each with a specific objective and a tailored launch strategy:

    1. Movie Confidence Filter: Designed to amplify the brand message, this filter used strong visual elements and clear messages to create a lasting impact on users.
    2. ELLE x SPORTMAX Filter: A 3D effect with a menu allowing users to virtually wear SPORTMAX glasses, combining high fashion with AR technology for an interactive, personalized experience.
    3. ELLE x CITROEN Filter: A 3D game effect created for the launch of CITROEN’s new car model, leveraging empathy to engage users and allowing them to explore the car’s features in a fun, interactive way.
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Co-Created Content for Harper’s Bazaar Qatar

Harper's Bazaar Qatar social media campaign by Instasamy

INTRODUCTION

Since 2021, Instasamy has collaborated with Harper’s Bazaar Qatar to create and manage social media content during Fashion Weeks. Our agency produces photos and videos in Milan and Paris, capturing ready-to-wear and haute couture shows. We provide near-real-time content, including reels and stories, often extending this collaboration to Harper’s Bazaar Arabia and Harper’s Bazaar Saudi, creating co-created content.

CHALLENGES

  • Visually Compelling Content: Crafting authentic and memorable content to boost brand awareness.
  • Rapid Reels and Stories Production: Publishing reels within two hours post-show and real-time stories.
  • Coordinating Multidisciplinary Teams: Managing runway and street style photographers, videographers, and post-production teams including editors, copywriters, and content creators.
  • Presence at Shows: Being physically present to build strong relationships with brands.
  • Communicating for Multiple Magazines: Simultaneously meeting the communication needs of various magazine editions through co-created content.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

Drawing on our experience with Grazia Arabia, Instasamy refined its approach, focusing on speed and creativity. We leveraged Instagram’s “invite collaborator” feature to enhance collaboration.

  1. Dedicated Production Team: A team exclusively for Harper’s Bazaar to ensure high-quality, authentic content.
  2. Specialized Post-Production: A team capable of understanding and amplifying the show’s message, adhering to editorial guidelines.
  3. Latest Editing Trends: Utilizing current video editing trends and music tracks aligned with target audiences.
  4. Active Participation: Samantha De Reviziis, Instasamy’s founder, actively participates in numerous fashion shows and events in Milan and Paris, strengthening relationships with brand PR.
  5. Co-Created Content: Created unique reel content that meets the needs of all three magazines’ Instagram pages.
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MaxMara

maxmara instagram filter

BRIEF

MaxMara aimed to increase brand awareness through Instagram, grow consistently, and create a connection with its community.

OUR INSIGHT

Instagram features a lot of unused and useless filters that do not meet the users’ needs. On the other hand, viral filters always fulfill the most important needs of Instagram users and the target audience you want to reach. Filters are a powerful tool to create a strong osmosis between the brand and the consumer.

THE SOLUTION

We analysed the brand’s target audience and created a useful and fun filter specifically targeting that audience. The filter improved the users’ experience on the platform and strengthened the bond between the brand and the consumer. It continues to generate consistent brand awareness to this day.

We leveraged MaxMara’s mascot, Teddy Bear, to make the filter easily recognizable, unique, memorable, and effortlessly imprinted in the minds of loyal customers.

We developed the 3D Teddy Bear, animating it for the front and rear camera.

  • Using the rear camera, users have the ability to place Teddy Bear wherever they prefer, enlarging or shrinking it as they please.
  • Using the front camera, users see Teddy Bear as huge, with a “chase” effect.

The idea was so effective that the filter did not require advertising investments or co-creation activities with influencers. In fact, MaxMara’s Instagram filter grew and continues to grow organically.

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51 East

BRIEF

51 East, the most famous department store in Qatar, aimed to increase the perceived value of its brand, build customer loyalty, and create social media content that sets it apart from its competitors.

OUR INSIGHT

Analysing the online presence of 51 East’s competitors, we discovered that most of them use the same communication language on social media. Specifically, they post images distributed by the brands they sell, which does not resonate with their most important target audience, Generation X.

According to recent research, Generation X prefers to be informed with unique and dedicated content about the fashion industry directly from their trusted sellers, who now play a new role. The fashion industry is changing, and so are the players. Department stores need to have a presence on social media with specific content and a consistent image. There is a strong osmosis between the consumer and the brand, and this trend has transformed the luxury industry into a “broader cultural industry.” Today, fashion houses resemble “platforms with even broader content, welcoming creativity and consumers connected through co-creation.” “Brands are becoming cultural players in the true sense, capable of shifting values in a civil society, with an almost political role,” observes researcher Claudia D’Arpizio.

The retail world is the bridge between the brand and the consumer, and it is important for it to evolve, no longer acting as a mere seller but as an influential brand capable of effectively communicating with the targeted generations.

THE SOLUTION

51 East offers a meticulously curated selection of Haute Couture items. We proposed to the department store to create exclusive content dedicated to Couture Week, with the aim of showcasing their research activities and presence in the fashion industry. We planned reels dedicated to fashion shows, Couture Week guests (celebrities, influencers, top editors), and behind-the-scenes footage. And we did it by adopting the communication language of Generation X, Millennials, Gen Z, and Baby Boomers. In real-time. During fashion week, editors, stylists, influencers, and buyers post amateur videos and photos of the fashion shows they attended. Fashion magazines create dedicated articles when they receive the content (usually the day after the show). Those who publish first gain more engagement because fashion enthusiasts obsessively search for fashion show content on Instagram. Once they’ve seen the content, their interest wanes, and searches decrease significantly.
To leverage the opportunities of this mechanism, 51 East published real-time reels of fashion shows, street style, and backstage content before anyone else. This way, they gained significant attention from new target audiences and the brands that sell fashion.
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Esquire Qatar e Grazia Arabia

esquire qatar

BRIEF

In 2020, during the pandemic, fashion magazines Grazia Arabia and Esquire Qatar wanted to continue increasing their brand awareness and significantly support the fashion industry during that critical time.

OUR INSIGHT

In 2020, due to the lockdown, fashion brands were unable to showcase their collections through in-person fashion shows. Fashion weeks were entirely digital. As a result, it was challenging to create unique and dedicated content or capture street style.

OUR SOLUTION

 

Visualizza questo post su Instagram

 

Un post condiviso da Grazia Arabia 🇶🇦 (@graziaqatar)

With Esquire Qatar and Grazia Arabia, we launched the Full Access project. We curated the coverage of digital fashion weeks on Instagram, creating exclusive content and involving influencers, celebrities, fashion brands, and the Fashion Chambers of Milan, Paris, and London. We created an extraordinary synergy among all the stakeholders, allowing the magazines to achieve exponential growth and strengthen their relationships with fashion houses.

The official project launch statement by the Editor-in-Chief of both magazines, Bianca Brigitte Bonomi.

Digital Street Style – Influencer Marketing
During the Digital Fashion Week, we asked celebrities and influencers to take a photo of themselves in a special outfit while watching their favourite brand’s fashion show comfortably from home. We then asked them to send us the image so that we could publish it on the Instagram channels of Esquire Qatar and Grazia Arabia magazines.
We created an Instagram editorial plan alternating content dedicated to digital fashion shows with street style content.

  • On Grazia Arabia, we published photos of actresses, influencers, stylists, buyers, and singers from around the world. Some names include Nataly Osmann, Nicole Scherzinger, Ana De Armas, Xenia Tchoumi, Leonie Hanne, Audrey Bouettetiger, Ester Exposito, Nieves Alvares, Mary Leest, Patricia Contreras, Ludovica Meral Frasca, Alba Sofy, Afra Beaty, Silke Hajunga, Viky Rader, Tamara, Kalinc, Andrea Thiebat, Monira Akrmi, Patricia Clarkson, Lavinia Fukas, Deimante, Silvia Abascal, Bella Tehrani, Sira Pevida, and the Ami and Aya Amiaya twins.
  • On Esquire Qatar, we published photos of singers, stylists, celebrities, buyers, and influencers such as Irama, Emmanuel, Andrew Gelwicks, Ashton Gohil, Alessandro Egger, Michael Collins, Daniel W Fletcher, Filippo Fiora, Victor Blanco, Filippo Cirulli, Andrea Faccio, and Andrea Cerioli.

Many magazines wrote about the Full Access fashion project.

 

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Un post condiviso da Esquire Qatar (@esquireqatar)