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Enhancing Brand Experience with Instagram GIFs

90 Million Views -(˶ˆᗜˆ˵)


Instasamy implemented an innovative strategy using Instagram GIFs to boost brand awareness and enhance brand experience. This project involved creating and distributing emotional and engaging visual content to establish a strong emotional connection between the brand and its consumers.


The main objective was to improve user experience on Instagram by fostering an emotional bond between the brand and its audience. In a space where users constantly seek emotional content, Instagram GIFs proved to be effective in increasing traffic and engagement, both in Stories and the Feed, while raising brand awareness.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

Instasamy, a social media marketing agency based in Milan, leveraged the GIPHY platform to create branded GIFs for use on Instagram. These GIFs were designed to be highly shareable and quickly spread due to their emotional and entertaining nature. The strategy included:

    1. Branded Content Creation on GIPHY: Videos transformed into GIFs were used on Instagram to increase visibility and engagement through their sharable nature as memes or empathetic content.
    2. Use of Descriptive Tags: Each GIF was associated with specific keywords to facilitate searchability and performance tracking.
    3. Increased Interaction: GIFs enabled users to enrich their content, improving their social network experience and enhancing their sense of brand affiliation.


Instagram GIFs created a strong synergy between brand and consumer for three main reasons:

  1. Logo Recognition: Users proudly displayed the brand’s logo in their content through creative and empathetic GIFs.
  2. Content Enrichment: GIFs improved the quality of shared user content.
  3. Enhanced Experience: Users enjoyed and felt an integral part of the brand.

A significant finding is that 70% of Italians use emojis and GIFs in daily communications, making Instagram GIFs a powerful tool to amplify brand awareness and achieve measurable growth. The strategy led to a significant increase in engagement and brand awareness, with a total of 90 million views of the created GIFs. This success demonstrated the effectiveness of Instagram GIFs as a marketing tool to emotionally connect brands with their audience. Check out the successful case with the Comune di Prali on Sortlist.


Strategically used Instagram GIFs can significantly enhance brand experience and increase brand awareness. Creating visually appealing content that resonates emotionally with the audience is essential for building a lasting and authentic connection between the brand and its consumers. (๑>◡<๑)

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