Tag: t2

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Instagram Content Creation for Morlotti

Morlotti Instagram content campaign by Instasamy

INTRODUCTION

Morlotti, a renowned Italian wedding photography brand, collaborated with Instasamy to manage their branding strategy, increase lead generation through advertising and content creation on Instagram, Facebook, and TikTok, and support the rebranding and launch of their new website.

CHALLENGES

  • Enhancing Brand Perception: Strengthen the brand’s image among target consumers.
  • Geolocated and High-Spender Targeting: Reach specific high-potential audience segments.
  • Generating Qualified Leads: Acquire high-quality, targeted leads.
  • Efficient Content Management: Organize and manage a large volume of photos and videos promptly.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Competitive Analysis and Positioning: Conducted a detailed competitor analysis and identified market positioning and growth opportunities for Morlotti.
  • Content Creation Strategy: Focused on high-impact visual content creation. Used storytelling to craft engaging narratives that resonate with the audience.
  • Lead Generation Campaigns: Launched pre-season lead generation campaigns on Instagram and Facebook, using AI to develop personalized and relevant content.
  • Content Optimization and Management: Implemented effective processes for organizing and managing photos and videos, ensuring consistent, high-quality social media publication.
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Instagram Content Creation for QD Magistro Lab

QD Magistro Lab Instagram content campaign by Instasamy

INTRODUCTION

QD Magistro Lab, a renowned design laboratory, collaborated with Instasamy to develop a content marketing strategy on Instagram aimed at increasing brand awareness and reaching a B2B target audience. The project involved creating various types of content, including Instagram Reels, Carousel Posts, Stories, and Static Posts.

CHALLENGES

  • Enhancing Brand Perception: Strengthening the brand’s image among design professionals.
  • Reaching B2B Target: Identifying and engaging decision-makers within target companies.
  • Creating a Memorable Visual Identity: Building a recognizable and impactful visual identity.
  • Efficient Content Management: Organizing and producing a large volume of visual content quickly.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Positioning and Marketing Analysis: Conducted an in-depth analysis of QD Magistro Lab’s market positioning to identify growth opportunities and develop a targeted marketing strategy.
  • Growth Marketing Strategy: Developed a growth marketing strategy based on analysis results to increase brand visibility and engagement.
  • High-Impact Visual Content Creation: Created various visual content types using AI tools like DALL·E 3 and Sora, ensuring unique and creative imagery reflecting the brand’s identity.
    • Instagram Reels: Engaging short videos designed to capture attention and stimulate engagement.
    • Carousel Posts: Series of images telling a story or showcasing products in a detailed, captivating manner.
    • Instagram Stories: Temporary but impactful content ideal for maintaining audience attention and direct communication.
    • Static Posts: High-quality images and graphics reinforcing the brand’s visual identity and stimulating interaction.
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Social Media Content Production for Duravit at Salone del Mobile 2024

Duravit social media campaign at Salone del Mobile 2024 by Instasamy

INTRODUCTION

During the Salone del Mobile 2024, Instasamy collaborated with Duravit, a leader in bathroom furnishings, to create and manage social media content. The goal was to enhance brand visibility and promote new collections across Instagram, Facebook, YouTube, and LinkedIn.

CHALLENGES

  • Rapid and Massive Content Production: Creating and publishing 75 videos in four days, covering launches at both Salone del Mobile and Fuori Salone.
  • Real-Time Distribution: Ensuring part of the videos were published in real-time to maintain audience interest and generate immediate engagement.
  • Adapting to Generational Languages: Using appropriate languages and formats for different generations across social platforms, in line with brand guidelines.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Organization: Detailed planning allowed efficient management of high-volume content production within a short timeframe. Close collaboration with Duravit ensured seamless activity synchronization.
  • Speed: Optimized production processes enabled high-quality content delivery in real-time, including shooting, editing, and immediate video publication.
  • Creativity: Employed visual storytelling and innovative techniques to create engaging content aligned with Duravit’s brand image. The strategy included teaser videos, behind-the-scenes footage, interviews, and product presentations.
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Success Case: AR Christmas Campaign for Bata

Bata AR Christmas campaign by Instasamy

INTRODUCTION

For the holiday season, Instasamy collaborated with the renowned footwear brand Bata to create an engaging and innovative Instagram AR filter. This initiative aimed to increase brand awareness and amplify the “Xistmas” campaign message on Instagram without resorting to expensive advertisements.

CHALLENGES

The campaign had two main strategic objectives:

  1. Sustaining Brand Awareness: Developing a strategy for Bata to maintain continuous visibility without direct advertising investments.
  2. Amplifying the Holiday Message: Spreading the “Xistmas” campaign message on Instagram and actively engaging users.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

Instasamy devised an AR filter on Instagram, designed to be user-friendly and meet the primary needs of social media users. The strategy included:

    1. Engaging Effect Design: The holiday filter was intuitive and easy to use, attracting a broad audience.
    2. Ease of Use: Simple, useful filters are more likely to be adopted by users, promoting viral spread and consistent interaction.
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Successful Case: LinkedIn Ads Campaign for 4Gift

4Gift LinkedIn ads campaign by Instasamy

INTRODUCTION

4Gift, an innovative e-gifting platform, tasked Instasamy with designing, managing, and analyzing LinkedIn ad campaigns aimed at engaging a B2B audience during the holiday season.

CHALLENGES

The primary goal was to reach the B2B target audience, including both small and large enterprises, within a two-month period, focusing on increasing visibility and interactions.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Creative A/B Testing: Implemented various A/B tests to identify the most effective creatives. Tested different ad formats, including banners, carousels, videos, and static images to determine which generated the highest engagement.
  • Precise Targeting: Used LinkedIn’s advanced targeting tools to reach key decision-makers and professionals in the B2B sector.
  • Engaging Creatives: Developed personalized and visually appealing messages to capture user attention and encourage interaction.
  • Continuous Optimization: Monitored and optimized the campaigns constantly. Real-time data collection allowed us to refine strategies for maximum results.
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Enhancing Brand Experience with Instagram GIFs

Giphy Instagram GIF campaign by Instasamy

INTRODUCTION

Instasamy implemented an innovative strategy using Instagram GIFs to boost brand awareness and enhance brand experience. This project involved creating and distributing emotional and engaging visual content to establish a strong emotional connection between the brand and its consumers.

CHALLENGES

The main objective was to improve user experience on Instagram by fostering an emotional bond between the brand and its audience. In a space where users constantly seek emotional content, Instagram GIFs proved to be effective in increasing traffic and engagement, both in Stories and the Feed, while raising brand awareness.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

Instasamy, a social media marketing agency based in Milan, leveraged the GIPHY platform to create branded GIFs for use on Instagram. These GIFs were designed to be highly shareable and quickly spread due to their emotional and entertaining nature. The strategy included:

    1. Branded Content Creation on GIPHY: Videos transformed into GIFs were used on Instagram to increase visibility and engagement through their sharable nature as memes or empathetic content.
    2. Use of Descriptive Tags: Each GIF was associated with specific keywords to facilitate searchability and performance tracking.
    3. Increased Interaction: GIFs enabled users to enrich their content, improving their social network experience and enhancing their sense of brand affiliation.
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Content Creation and Influencer Marketing Strategy for Esquire Qatar

Esquire Qatar content creation campaign by Instasamy

INTRODUCTION

Since 2020, Instasamy has partnered with Esquire Qatar to manage and create exclusive content for their Instagram account during fashion weeks in London, Milan, and Paris. The goal was to ensure comprehensive and engaging coverage for Esquire Qatar’s audience.

CHALLENGES

  • Increasing Brand Awareness: Boosting visibility in a highly competitive fashion sector.
  • Maintaining Brand Relationships: Ensuring content meets the needs of both brands and the target audience.
  • Real-Time Unique Content Creation: Dynamically capturing and publishing real-time content that embodies the essence of fashion shows.
  • Organizing Dedicated Teams: Deploying dedicated teams for efficient event coverage.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Dedicated Production Team: Formed a production team with photographers, videographers, and content creators in Milan and Paris to capture key moments at fashion shows and street style events.
  • Strategic Editing Coordination: Milan-based editing team promptly edited and published content on Esquire Qatar’s Instagram, ensuring real-time high-quality coverage.
  • Content Creation Strategy: Designed a content creation strategy to meet the needs of brands, the magazine, and the audience. Utilized visual storytelling and engaging multimedia content.
  • Influencer Marketing: Incorporated influencer marketing by involving key figures in the fashion industry to amplify content reach and engagement. Influencers attended fashion shows and shared highlights with their followers, expanding Esquire Qatar’s visibility.
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Success Case: AR Challenge for Prali Ski Area

Prali Ski Area AR challenge by Instasamy

INTRODUCTION

Instasamy collaborated with Prali Ski Area to develop a social media growth strategy aimed at boosting the ski resort’s brand awareness and attracting more skiers. This strategy included creating an innovative Instagram effect, launching an interactive challenge, conducting press communication campaigns, and engaging in influencer marketing. The Instagram filter developed was recognized by META SPARK on LENSLIST as one of the best filters in February 2024.໒꒰ྀིっ˕ -｡꒱ྀི১

CHALLENGES

  • Engaging Ski Enthusiasts Without Traditional Advertising: The main challenge was reaching ski enthusiasts without investing in traditional advertising campaigns.
  • Increasing Brand Awareness: Boosting brand recognition by targeting a younger audience through press communication, excluding paid advertisements.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Creation of a 3D Instagram Game Effect: Developed an Instagram filter simulating a Prali Ski Area ski run, where users guide a skier, represented by a cute moose, down the slope by moving their heads.
  • Launch of an Interactive Challenge: To promote filter usage, we launched a challenge where the highest-scoring user wins a skipass to Prali. This virtual challenge will turn into a real event in December 2024.
  • Press Communication: Increased brand awareness by disseminating project news through national and local newspapers like La Stampa, Il Corriere di Torino, L’Eco delle Valli Valdesi, and L’Eco del Chisone.
  • Influencer Marketing: Engaged sports and travel influencers to promote the filter and challenge, amplifying the message and reaching a broader audience.
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Content Marketing Strategy for Chic Pig

Chic Pig content marketing campaign by Instasamy

INTRODUCTION

Instasamy collaborated with Chic Pig, a luxury Italian jewelry brand, to develop a targeted content marketing strategy for the Christmas season. The project included creating visually impactful graphics and text content for Instagram, aiming to increase the brand’s perceived value and boost holiday sales.

CHALLENGES

  • Creating Visually Impactful Content: Utilizing human interaction science to craft attention-grabbing content.
  • Targeting Generations X, Y, and Z: Adopting effective communication methods for different age groups.
  • Increasing Brand Perception: Reinforcing Chic Pig’s image as a high-quality luxury brand.
  • Boosting Christmas Sales: Leveraging the holiday season to drive sales and brand recognition.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Brand Positioning Analysis: Analyzed Chic Pig’s market positioning and redefined the target audience for maximum strategy effectiveness.
  • Instagram Content Marketing Strategy: Developed an effective Instagram content strategy for the holiday season, focusing on elegant and high-quality content.
  • Strengthening Brand Identity: Highlighted Chic Pig’s Made in Italy heritage, press features, credo, vision, and mission through engaging and authentic content.
  • Creating Persuasive Content: Combined visual storytelling with motion graphics to produce persuasive graphical and textual content for Instagram carousel posts and stories.
  • AR Marketing Project: Developed an AR Instagram filter to foster continuous and measurable brand growth, enhancing user interaction in an innovative way.
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Social Media Management for Manzoni 24

Manzoni 24 social media marketing campaign by Instasamy

INTRODUCTION

From 2018 to 2023, Instasamy collaborated with the renowned Milanese fashion brand Manzoni 24, managing their Instagram profile and implementing various marketing strategies aimed at increasing brand awareness and boosting both online and in-store sales.

CHALLENGES

  • Targeting B2B and B2C Markets: Balancing a strategy that addresses both business-to-business and business-to-consumer needs.
  • Increasing In-Store Sales: Driving more foot traffic to physical stores while supporting online sales.
  • Enhancing Brand Awareness: Strengthening Manzoni 24’s presence on social media and increasing brand recognition.
  • Maintaining Instagram Standards: Upholding a consistent image with Instagram’s visual and communication standards.
  • Securing Media Coverage: Gaining visibility in prestigious fashion magazines like Vogue, Elle, and Grazia, ideally at no cost.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Instagram Growth Strategy: Analyzed competitors and Manzoni 24’s positioning, identifying the target audience and implementing a growth strategy that included visually appealing content and scheduled posts to maximize engagement.
  • Website Redesign: Collaborated with the appointed agency to revamp Manzoni 24’s website, optimizing it to improve user experience and convert visitors into customers.
  • High-Impact Visual Content: Created reels and other visual content using AI that reflected the brand’s identity and captured audience attention.
  • Visual Storytelling: Utilized visual storytelling techniques to strengthen brand identity and increase perceived product value by narrating engaging stories through images and videos.
  • Influencer Marketing: Partnered with influential figures during fashion weeks to enhance brand visibility, leading to features in renowned magazines like Vogue America, Grazia Arabia, and Elle, increasing international exposure.
  • Instagram and Facebook Ad Campaigns: Developed, managed, and analyzed targeted ad campaigns on Instagram and Facebook to boost brand awareness and convert website traffic into sales.
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Social Media Marketing Strategy for Alessandro Giusti

Alessandro Giusti social media marketing campaign by Instasamy

INTRODUCTION

In 2024, Instasamy collaborated with emerging singer Alessandro Giusti to promote his new single “Tonight” on Instagram and TikTok. Our agency developed a comprehensive content creation strategy aimed at amplifying the song’s message and increasing the artist’s visibility. The project included creating 36 creative pieces of content, utilizing music influencer marketing, and implementing a Spotify marketing strategy.

CHALLENGES

  • Music Promotion on Social Media: Effectively promoting the single on Instagram, TikTok, YouTube, and Spotify.
  • Amplifying the Song’s Message: Ensuring the song’s message reached and resonated with a wide audience.
  • Increasing the Singer’s Visibility: Boosting Alessandro Giusti’s social media presence to build a solid fan base.
  • Creating an Authentic and Memorable Image: Establishing a high-impact visual identity that is authentic, memorable, and recognizable to distinguish Alessandro Giusti in the competitive music industry.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Content Creation Strategy: Developed a content creation strategy for Instagram and TikTok, producing 36 visually appealing posts, stories, and videos aligned with the song “Tonight”.
  • Strengthening Personal Brand Identity: Enhanced Alessandro Giusti’s personal brand identity, ensuring each post reflected his authentic and charismatic image. Utilized storytelling techniques to create an engaging narrative around his music and personality.
  • AI-Powered Video Effects: Integrated AI to create video effects resonating with Gen X and Z, enhancing visual appeal and engagement.
  • Music Influencer Marketing: Activated music influencer marketing strategies, involving music influencers to promote the single. Collaborated with fashion magazines like Esquire and Harper’s Bazaar, which used the song in their content.
  • Spotify Marketing Strategy: Developed a Spotify marketing strategy to boost song streams, utilizing playlist placement and targeted promotions to reach a broader audience.
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Co-Created Instagram Effects for Hearst Magazines Italy

Hearst Magazines Italy AR marketing campaign by Instasamy

INTRODUCTION

Instasamy partnered with Hearst Magazines Italy to develop three innovative AR marketing projects on Instagram, co-created with the brands SPORTMAX and CITROEN. These projects aimed to create immersive Instagram effects and effective launch strategies, enhancing user experience and strengthening the connection between the brand and consumers.

CHALLENGES

  • Community Engagement: Increase engagement of Hearst Magazines Italy’s community on Instagram with interactive and engaging content.
  • Enhanced User Experience: Provide an improved and more engaging user experience through augmented reality filters.
  • Immersive Experiences: Develop immersive experiences using Instagram’s augmented reality to engage users and make them feel part of the brand.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

Instasamy developed three distinct co-created Instagram filters, each with a specific objective and a tailored launch strategy:

    1. Movie Confidence Filter: Designed to amplify the brand message, this filter used strong visual elements and clear messages to create a lasting impact on users.
    2. ELLE x SPORTMAX Filter: A 3D effect with a menu allowing users to virtually wear SPORTMAX glasses, combining high fashion with AR technology for an interactive, personalized experience.
    3. ELLE x CITROEN Filter: A 3D game effect created for the launch of CITROEN’s new car model, leveraging empathy to engage users and allowing them to explore the car’s features in a fun, interactive way.
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AR Marketing Strategy for Fabbri 1905

Fabbri 1905 AR marketing campaign by Instasamy

INTRODUCTION

Instasamy partnered with Fabbri 1905, an iconic Italian brand, to develop an innovative AR marketing campaign on Instagram. The goal was to create a humorous Instagram filter to engage users and increase brand awareness, using human interaction science and in-depth data analysis. This project combined creativity and technology to offer a unique user experience. •ᴗ•

CHALLENGES

  • Engaging Generations X and Y: Capturing the attention of Gen X and Y, known for being challenging to engage.
  • B2B and B2C Relevance: Making the filter relevant to both business and consumer markets.
  • Showcasing Amarena Fabbri Usage: Educating users on how to incorporate Amarena Fabbri into their dishes and desserts.
  • Launch Strategy Without Traditional Advertising: Designing a launch strategy without traditional advertising investments.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Humorous Instagram Filter: Created a 3D filter featuring seven masks, each depicting a hat made of food items using Amarena Fabbri. This allowed users to interact playfully and creatively with the brand.
  • Consistent Tone of Voice: Ensured the humor in the filter reflected Fabbri’s brand voice, making the content easily recognizable and relatable for the target audience.
  • Engaging Brand Ambassadors: Recommended involving brand ambassadors for the filter launch. These influencers created content using the filter, boosting awareness and engagement organically.
  • Educational Aspect: The filter not only entertained but also educated users on the versatile use of Amarena Fabbri in various dishes.
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Lead Generation Campaign for Simona Corsellini

Simona Corsellini lead generation campaign by Instasamy

INTRODUCTION

Since 2018, Instasamy has partnered with Simona Corsellini, a prestigious fashion brand, to develop a highly effective lead generation strategy. Our agency, specializing in digital marketing for the fashion sector, employed a combination of Instagram and Facebook advertising, human interaction science, content marketing, and email automation to help the brand grow and achieve new milestones.

CHALLENGES

  • B2B and B2C Growth Strategy: Identifying a growth strategy that targets both B2B and B2C markets, requiring a personalized approach for each segment.
  • Competition in a Saturated Market: Implementing innovative tactics to stand out in the highly competitive fashion industry.
  • Coordination with Multiple Agencies: Managing activities in collaboration with other partner agencies, requiring effective management and seamless communication.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Content Creation for B2B and B2C: Developed a content creation strategy supporting both business-to-business and business-to-consumer targets. This included high-quality visual and textual content optimized for various social platforms to engage specific targets.
  • Brand Awareness and Lead Generation Campaigns: Created, managed, and analyzed multiple advertising campaigns on Instagram and Facebook aimed at increasing brand awareness, generating qualified leads, and driving traffic to the brand’s website. These campaigns were continuously optimized using A/B testing techniques to maximize results.
  • Data Analysis and Optimization: Conducted detailed data analysis to identify high-performing audience segments and develop targeted strategies. Advanced data analysis tools allowed for constant refinement of the strategy, adapting to market needs and user behaviors.
  • Integration of Human Interaction Science: Incorporated principles of behavioral psychology into content creation and marketing campaigns to ensure each message was highly persuasive and capable of creating an emotional connection with the audience.
  • Email Automation: Utilized email automation to maintain constant and personalized contact with customers, increasing conversion rates and customer loyalty.
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Advanced Growth Hacking Strategy for a Political Leader

Political leader growth hacking strategy by Instasamy

INTRODUCTION

In 2022, Instasamy developed an intricate growth hacking strategy for an Italian political leader aimed at maximizing voter support and engagement through advanced social media marketing tactics. This growth strategy utilized human interaction science in the digital world and data analysis to create personalized and impactful messages. We combined creativity and precision to develop content that not only captured attention but also generated emotional and behavioral responses among voters. This initiative represented an innovative and discreet approach to positively influencing public opinion and mobilizing the electorate.

CHALLENGES

  • Generating Trust and Consensus: Implementing techniques to strengthen voter trust and consolidate broad consensus.
  • Micro-Targeting Segments: Using data analysis tools to identify and reach micro-targets with specific interests, personalizing messages to maximize impact.
  • Activating Dormant Audience: Mobilizing inactive and disillusioned voters through targeted content marketing strategies to create a sense of urgency and engagement.
  • Implementing an Invisible Strategy: Developing a campaign that remained discreet and not easily recognizable as a marketing operation.
  • Maximizing Votes: Optimizing all resources and channels to achieve the maximum number of votes.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Evolution of the Mother-to-Child Strategy: Adapting successful techniques used by world-renowned influencers, employed to create a viral effect and promote products, applying them to the political context to stimulate voter engagement.
  • Integration of Human Interaction Science: Using principles of behavioral psychology to develop creative content and effective copy, deeply resonating with the target audience.
  • Leveraging Digital Platforms: Implementing campaigns on Instagram, Telegram, and Email Automation, supported by in-depth data analysis to optimize communication precision and effectiveness.
  • Highly Evolved Growth Hacking Strategy: Utilizing sophisticated growth hacking tactics to amplify the campaign’s reach and impact.
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Co-Created Content for Harper’s Bazaar Qatar

Harper's Bazaar Qatar social media campaign by Instasamy

INTRODUCTION

Since 2021, Instasamy has collaborated with Harper’s Bazaar Qatar to create and manage social media content during Fashion Weeks. Our agency produces photos and videos in Milan and Paris, capturing ready-to-wear and haute couture shows. We provide near-real-time content, including reels and stories, often extending this collaboration to Harper’s Bazaar Arabia and Harper’s Bazaar Saudi, creating co-created content.

CHALLENGES

  • Visually Compelling Content: Crafting authentic and memorable content to boost brand awareness.
  • Rapid Reels and Stories Production: Publishing reels within two hours post-show and real-time stories.
  • Coordinating Multidisciplinary Teams: Managing runway and street style photographers, videographers, and post-production teams including editors, copywriters, and content creators.
  • Presence at Shows: Being physically present to build strong relationships with brands.
  • Communicating for Multiple Magazines: Simultaneously meeting the communication needs of various magazine editions through co-created content.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

Drawing on our experience with Grazia Arabia, Instasamy refined its approach, focusing on speed and creativity. We leveraged Instagram’s “invite collaborator” feature to enhance collaboration.

  1. Dedicated Production Team: A team exclusively for Harper’s Bazaar to ensure high-quality, authentic content.
  2. Specialized Post-Production: A team capable of understanding and amplifying the show’s message, adhering to editorial guidelines.
  3. Latest Editing Trends: Utilizing current video editing trends and music tracks aligned with target audiences.
  4. Active Participation: Samantha De Reviziis, Instasamy’s founder, actively participates in numerous fashion shows and events in Milan and Paris, strengthening relationships with brand PR.
  5. Co-Created Content: Created unique reel content that meets the needs of all three magazines’ Instagram pages.