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Bata | Fashion | Italy

Success Case: AR Christmas Campaign for Bata

Augmented Reality ♡ʕ ﹷ ᴥ ﹷʔ


For the holiday season, Instasamy collaborated with the renowned footwear brand Bata to create an engaging and innovative Instagram AR filter. This initiative aimed to increase brand awareness and amplify the “Xistmas” campaign message on Instagram without resorting to expensive advertisements.


The campaign had two main strategic objectives:

  1. Sustaining Brand Awareness: Developing a strategy for Bata to maintain continuous visibility without direct advertising investments.
  2. Amplifying the Holiday Message: Spreading the “Xistmas” campaign message on Instagram and actively engaging users.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

Instasamy devised an AR filter on Instagram, designed to be user-friendly and meet the primary needs of social media users. The strategy included:

    1. Engaging Effect Design: The holiday filter was intuitive and easy to use, attracting a broad audience.
    2. Ease of Use: Simple, useful filters are more likely to be adopted by users, promoting viral spread and consistent interaction.


The AR filter had a significant impact on Instagram, generating positive word-of-mouth. Users felt connected to the Bata brand, contributing to user-generated content (UGC). The results during the holiday season were impressive:

  • 539,000 Impressions: The filter reached a vast audience, exponentially increasing brand visibility.
  • 87,000 Opens: A high number of users interacted with the filter, showing strong interest in the campaign.
  • 700 Saves: Users saved the filter for future use, demonstrating high engagement and appreciation.

The filter’s popularity continues to grow, maintaining brand awareness even after the holiday season. This campaign highlighted how a well-thought-out strategy focused on user needs can generate extraordinary results without significant advertising investments.


The collaboration between Instasamy and Bata for the AR Christmas campaign demonstrated the effectiveness of innovative social media marketing strategies. Creating content that meets user expectations is crucial for achieving high engagement and maintaining visibility. This campaign is a successful example of using augmented reality tools for marketing, showcasing how innovation and creativity can lead to concrete, measurable results.

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