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    Hearst Italia

    Fashion | Hearst Italia | Italy

    Co-Created Instagram Effects for Hearst Magazines Italy

    AR Marketing Instagram Campaigns (。˃ ᵕ ˂ )⸝♡

    INTRODUCTION

    Instasamy partnered with Hearst Magazines Italy to develop three innovative AR marketing projects on Instagram, co-created with the brands SPORTMAX and CITROEN. These projects aimed to create immersive Instagram effects and effective launch strategies, enhancing user experience and strengthening the connection between the brand and consumers.

    CHALLENGES

    • Community Engagement: Increase engagement of Hearst Magazines Italy’s community on Instagram with interactive and engaging content.
    • Enhanced User Experience: Provide an improved and more engaging user experience through augmented reality filters.
    • Immersive Experiences: Develop immersive experiences using Instagram’s augmented reality to engage users and make them feel part of the brand.

    SOLUTION ᕦʕ •ᴥ•ʔᕤ

    Instasamy developed three distinct co-created Instagram filters, each with a specific objective and a tailored launch strategy:

      1. Movie Confidence Filter: Designed to amplify the brand message, this filter used strong visual elements and clear messages to create a lasting impact on users.
      2. ELLE x SPORTMAX Filter: A 3D effect with a menu allowing users to virtually wear SPORTMAX glasses, combining high fashion with AR technology for an interactive, personalized experience.
      3. ELLE x CITROEN Filter: A 3D game effect created for the launch of CITROEN’s new car model, leveraging empathy to engage users and allowing them to explore the car’s features in a fun, interactive way.

    RESULTS

    Impact

    The co-created Instagram filters developed by Instasamy for Hearst Magazines Italy had a significant impact:

    1. Brand and Consumer Connection: The filters created a strong connection between brands and consumers, improving the user experience on Instagram and providing moments of entertainment and interaction.
    2. Enhanced User Experiences: The use of augmented reality made brand interaction more engaging and immersive, leading users to spend more time on the magazine profiles and interact more with the content.
    3. Successful Launch Strategy: The personalized launch strategy for each effect ensured wide reach and high engagement, generating positive word-of-mouth and strengthening brand awareness.
    4. Elle Italia Article: The success of the project was recognized by Elle Italia, which published a detailed article on the filters and their impact, further amplifying the project’s visibility.

    Conclusions

    The collaboration between Instasamy and Hearst Magazines Italy demonstrated how innovative use of augmented reality on Instagram can significantly enhance engagement and user experience. By creating engaging AR filters and an effective launch strategy, Instasamy strengthened the connection between brands and their consumers, achieving measurable results and a strong return on investment.

    For more information on our projects and how we can help your brand grow through innovative marketing strategies, visit our Successful Cases page.

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