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Manzoni 24

Fashion | Italy | Manzoni 24 | Music

Social Media Management for Manzoni 24

Social Media Content Creation a Powerful Visual Storytelling ʕ – ᴥ – ʔ

INTRODUCTION

From 2018 to 2023, Instasamy collaborated with the renowned Milanese fashion brand Manzoni 24, managing their Instagram profile and implementing various marketing strategies aimed at increasing brand awareness and boosting both online and in-store sales.

CHALLENGES

  • Targeting B2B and B2C Markets: Balancing a strategy that addresses both business-to-business and business-to-consumer needs.
  • Increasing In-Store Sales: Driving more foot traffic to physical stores while supporting online sales.
  • Enhancing Brand Awareness: Strengthening Manzoni 24’s presence on social media and increasing brand recognition.
  • Maintaining Instagram Standards: Upholding a consistent image with Instagram’s visual and communication standards.
  • Securing Media Coverage: Gaining visibility in prestigious fashion magazines like Vogue, Elle, and Grazia, ideally at no cost.

SOLUTION ᕦʕ •ᴥ•ʔᕤ

  • Instagram Growth Strategy: Analyzed competitors and Manzoni 24’s positioning, identifying the target audience and implementing a growth strategy that included visually appealing content and scheduled posts to maximize engagement.
  • Website Redesign: Collaborated with the appointed agency to revamp Manzoni 24’s website, optimizing it to improve user experience and convert visitors into customers.
  • High-Impact Visual Content: Created reels and other visual content using AI that reflected the brand’s identity and captured audience attention.
  • Visual Storytelling: Utilized visual storytelling techniques to strengthen brand identity and increase perceived product value by narrating engaging stories through images and videos.
  • Influencer Marketing: Partnered with influential figures during fashion weeks to enhance brand visibility, leading to features in renowned magazines like Vogue America, Grazia Arabia, and Elle, increasing international exposure.
  • Instagram and Facebook Ad Campaigns: Developed, managed, and analyzed targeted ad campaigns on Instagram and Facebook to boost brand awareness and convert website traffic into sales.

RESULTS

  1. New In-Store Customers: Increased foot traffic to physical stores through targeted marketing campaigns.
  2. New B2B Clients: Expanded the B2B client portfolio through effective targeting strategies.
  3. High-Impact Visual Image: Manzoni 24 stood out on Instagram with high-quality visual content.
  4. Increased Website Traffic: Significant rise in website traffic, facilitated by improved user experience and targeted advertising campaigns.
  5. Target Definition: Identified and consolidated the target audience, enabling more effective communication.
  6. International Magazine Coverage: Achieved visibility in prestigious magazines like Vogue America, strengthening presence in key markets such as Italy, Russia, the United States, and the Middle East.
  7. Increased Brand Awareness: Instasamy’s integrated strategy significantly boosted global brand awareness.

Conclusion ʕ – ᴥ – ʔ

The collaboration between Instasamy and Manzoni 24 showcases the effectiveness of an integrated social media marketing strategy in enhancing brand presence and driving sales. By leveraging advanced content creation, influencer partnerships, and targeted advertising, Instasamy successfully elevated Manzoni 24’s profile in the competitive fashion industry.

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