Grazia Arabia

To successfully position the magazine, we participated in the ready-to-wear and Couture Fashion Weeks in New York, London, Milan, and Paris. We created dedicated content for the fashion shows and published them in real-time on Instagram and Facebook. The content was in line with the magazine’s brand identity, the vision of Editor-in-Chief Bianca Brigitte Bonomi, and the culture of Qatar. The brand-specific content allowed the magazine to establish connections crucial for its growth with fashion houses (potential clients) and gain recognition in fashion capitals. The key to success We built an effective publishing system that allowed the magazine to share pre-edited content from fashion shows on Instagram in real-time, such as videos and stories with graphics and brand logos. Publishing fashion show content on Instagram ahead of competitors allowed the magazine to gain more engagement. In addition to content dedicated to fashion shows, Grazia Arabia published street style, backstage, and interview content, all produced by our team and shared in real-time. Street style content was strategic for the growth of the Instagram account, as influencers, celebrities, buyers, editors, and key opinion leaders who were photographed and featured would repost the content on their social media profiles. These reposts increased the magazine’s visibility and, consequently, the number of followers on the Instagram account.