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Loletta Dog

loletta dog

BRIEF

The owner of Loletta Dog, a charming Italian golden retriever, wanted to create awareness, trigger online conversations, and exponentially grow its Instagram page. The goal was to make his dog famous.

OUR INSIGHT

Instagram is a platform teeming with posts of cute dogs and animals. It’s worth noting that the competition among animals is almost higher than that among people.

Furthermore, making a person different, memorable, and recognizable is easier compared to doing the same for an animal. This is because a human being has the ability to persuade users with their own voice and style. On the other hand, a dog, no matter how aesthetically beautiful, is naturally similar to many other dogs.

THE SOLUTION

casi di successo instasamy loletta

The Empathy Factor

To exponentially increase brand awareness, we created a content creation strategy based on the “empathy factor.” To achieve this, we’ve created humorous content.

When people have fun, they produce hormones of happiness, namely oxytocin, adrenaline, and serotonin. The production of this powerful hormonal cocktail leads users to build trust. The result? People started following Loletta’s profile, engaging positively with the posts, and proudly sharing reels and photos not only on Instagram but also on WhatsApp, Facebook, and Twitter.

The Instagram Filter

We integrated the development of an Instagram effect into the Instagram marketing strategy.

We created the first Instagram filter in Italy for dogs, which generated 9 million uses in one year.

The filter met the needs of all users who love creating stories, Instagram reels, and photos with their dogs. Additionally, Loletta Dog’s Instagram filter triggered a real online word-of-mouth, allowing her to grow successfully.

Instagram Shoutout

We invited the owners of other influencer dogs to share Lola’s posts and engage in shoutout activities to exchange targeted followers.

The Media Kit

At the end of our collaboration, we created Loletta Dog’s media kit to enable her to work with brands and be represented by the world’s most famous pet influencer agencies.

Duration of Collaboration

We collaborated with Loletta during the pandemic, starting from March 2020 for approximately 6 months.

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Laura Iafrate

success story Laura Iafrate

BRIEF

Laura Iafrate is an American model and fashion influencer, well-known in Mexico and New York. Her goal was to increase awareness in Europe, specifically in the fashion capitals, and to work with major brands in the fashion and luxury industry.

OUR INSIGHTS

The fashion industry pioneers many trends on social media and collaborations with influencers, but it is also a highly saturated market.

80% of fashion influencers aim to showcase what they buy and wear. In doing so, they tend to imitate the most famous influencers, losing authenticity.

THE SOLUTION

To achieve Laura’s goal, we designed a strategy to create valuable, authentic, memorable, and highly viral content. And we did it during the most important period for the fashion industry: September, during Milan Fashion Week.

We proposed to Laura to participate in the Milan Fashion Week to create high-impact visual content.

Our production team organized the hotel, transportation, outfits to wear, schedule, invitation requests for fashion shows, events, and press.

We pre-created Laura’s content stories with mood boards and storyboards, meticulously caring for every single detail:

  • what she would wear
  • what kind of makeup and hairstyle
  • what she would say and where
  • what music we would use
  • the goals of each individual post.

Everything was defined approximately two months before the start of Milan Fashion Week.

Our videographers, photographers, stylists, makeup artists, and hair stylists followed Laura constantly every day and all day to develop high-quality content practically in real-time. We created Instagram content such as reels, carousels, street style posts, and stories.

To differentiate ourselves from other influencers, we chose to create social media content dedicated to behind-the-scenes moments, her personal experiences, and fashion shows.

InstaSamy also took care of conveying and distributing Laura’s images to optimize her exposure to the fullest.

Instagram Beauty Filter

To enhance Laura’s brand identity and increase her awareness during fashion week, we developed an Instagram beauty filter.

This allowed followers who identify with her to use the filter and create a connection with Laura.

The Media Kit

At the end of fashion month, we developed her Media Kit to enable Laura to find the best talent agency to represent her, both to work with luxury brands and to work directly with them.

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MaxMara

maxmara instagram filter

BRIEF

MaxMara aimed to increase brand awareness through Instagram, grow consistently, and create a connection with its community.

OUR INSIGHT

Instagram features a lot of unused and useless filters that do not meet the users’ needs. On the other hand, viral filters always fulfill the most important needs of Instagram users and the target audience you want to reach. Filters are a powerful tool to create a strong osmosis between the brand and the consumer.

THE SOLUTION

We analysed the brand’s target audience and created a useful and fun filter specifically targeting that audience. The filter improved the users’ experience on the platform and strengthened the bond between the brand and the consumer. It continues to generate consistent brand awareness to this day.

We leveraged MaxMara’s mascot, Teddy Bear, to make the filter easily recognizable, unique, memorable, and effortlessly imprinted in the minds of loyal customers.

We developed the 3D Teddy Bear, animating it for the front and rear camera.

  • Using the rear camera, users have the ability to place Teddy Bear wherever they prefer, enlarging or shrinking it as they please.
  • Using the front camera, users see Teddy Bear as huge, with a “chase” effect.

The idea was so effective that the filter did not require advertising investments or co-creation activities with influencers. In fact, MaxMara’s Instagram filter grew and continues to grow organically.

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Shadowbantool

shadowbantool test success story

BRIEF

Shadowban Tool Test is the only algorithm in the world capable of analysing your last 10 TikTok videos and discovering if your page has been shadowbanned.

OUR INSIGHT

There were no existing tools on the web that allowed you to discover if your TikTok account had been shadowbanned.

THE SOLUTION

Development and Programming

We created an algorithm based on advanced machine learning that allows TikTok users to easily discover if their TikTok account has been shadowbanned.

The Graphics

In addition to developing the algorithm, we also created the website’s graphics, playing on the “empathy factor.”

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51 East

BRIEF

51 East, the most famous department store in Qatar, aimed to increase the perceived value of its brand, build customer loyalty, and create social media content that sets it apart from its competitors.

OUR INSIGHT

Analysing the online presence of 51 East’s competitors, we discovered that most of them use the same communication language on social media. Specifically, they post images distributed by the brands they sell, which does not resonate with their most important target audience, Generation X.

According to recent research, Generation X prefers to be informed with unique and dedicated content about the fashion industry directly from their trusted sellers, who now play a new role. The fashion industry is changing, and so are the players. Department stores need to have a presence on social media with specific content and a consistent image. There is a strong osmosis between the consumer and the brand, and this trend has transformed the luxury industry into a “broader cultural industry.” Today, fashion houses resemble “platforms with even broader content, welcoming creativity and consumers connected through co-creation.” “Brands are becoming cultural players in the true sense, capable of shifting values in a civil society, with an almost political role,” observes researcher Claudia D’Arpizio.

The retail world is the bridge between the brand and the consumer, and it is important for it to evolve, no longer acting as a mere seller but as an influential brand capable of effectively communicating with the targeted generations.

THE SOLUTION

51 East offers a meticulously curated selection of Haute Couture items. We proposed to the department store to create exclusive content dedicated to Couture Week, with the aim of showcasing their research activities and presence in the fashion industry. We planned reels dedicated to fashion shows, Couture Week guests (celebrities, influencers, top editors), and behind-the-scenes footage. And we did it by adopting the communication language of Generation X, Millennials, Gen Z, and Baby Boomers. In real-time. During fashion week, editors, stylists, influencers, and buyers post amateur videos and photos of the fashion shows they attended. Fashion magazines create dedicated articles when they receive the content (usually the day after the show). Those who publish first gain more engagement because fashion enthusiasts obsessively search for fashion show content on Instagram. Once they’ve seen the content, their interest wanes, and searches decrease significantly.
To leverage the opportunities of this mechanism, 51 East published real-time reels of fashion shows, street style, and backstage content before anyone else. This way, they gained significant attention from new target audiences and the brands that sell fashion.
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Grazia Arabia

success story Grazia Arabia Qatar magazine

BRIEF

In 2017, Grazia Arabia, the most influential magazine in Qatar, aimed to increase its brand awareness in fashion capitals. The ultimate goal was to achieve significant positioning through Instagram and Facebook to acquire new international clients.

OUR INSIGHT

In 2017, Qatar was still in the process of development and was not yet an influential state in the fashion industry. There were few stores of major international brands, and consequently, international brands had little interest in launching advertising activities in that market.

THE SOLUTION

grazia arabia instasamy
To successfully position the magazine, we participated in the ready-to-wear and Couture Fashion Weeks in New York, London, Milan, and Paris. We created dedicated content for the fashion shows and published them in real-time on Instagram and Facebook. The content was in line with the magazine’s brand identity, the vision of Editor-in-Chief Bianca Brigitte Bonomi, and the culture of Qatar. The brand-specific content allowed the magazine to establish connections crucial for its growth with fashion houses (potential clients) and gain recognition in fashion capitals. The key to success We built an effective publishing system that allowed the magazine to share pre-edited content from fashion shows on Instagram in real-time, such as videos and stories with graphics and brand logos. Publishing fashion show content on Instagram ahead of competitors allowed the magazine to gain more engagement. In addition to content dedicated to fashion shows, Grazia Arabia published street style, backstage, and interview content, all produced by our team and shared in real-time. Street style content was strategic for the growth of the Instagram account, as influencers, celebrities, buyers, editors, and key opinion leaders who were photographed and featured would repost the content on their social media profiles. These reposts increased the magazine’s visibility and, consequently, the number of followers on the Instagram account.
  • Grazia Arabia Qatar, in collaboration with our agency, was a pioneer in real-time fashion show coverage on Instagram. Read more here
After the fashion shows, we published a portion of the work produced during fashion weeks in the printed magazine, which was distributed monthly in Qatar. This way, we also reached the less social media-oriented target audience and directed them to the Instagram channel, where readers could find new content for free. By doing so, we created a strong osmosis between the brand and the readers. Furthermore, we focused on conveying news and special projects with local and international brands like Valentino, Miu Miu, Prada, and Four Seasons through Instagram. We created visually impactful content using motion graphic design techniques and animated illustrations. Additionally, we applied the science of human interactions to the digital world and developed AR marketing and co-creation projects.
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Esquire Qatar e Grazia Arabia

esquire qatar

BRIEF

In 2020, during the pandemic, fashion magazines Grazia Arabia and Esquire Qatar wanted to continue increasing their brand awareness and significantly support the fashion industry during that critical time.

OUR INSIGHT

In 2020, due to the lockdown, fashion brands were unable to showcase their collections through in-person fashion shows. Fashion weeks were entirely digital. As a result, it was challenging to create unique and dedicated content or capture street style.

OUR SOLUTION

 

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Un post condiviso da Grazia Arabia 🇶🇦 (@graziaqatar)

With Esquire Qatar and Grazia Arabia, we launched the Full Access project. We curated the coverage of digital fashion weeks on Instagram, creating exclusive content and involving influencers, celebrities, fashion brands, and the Fashion Chambers of Milan, Paris, and London. We created an extraordinary synergy among all the stakeholders, allowing the magazines to achieve exponential growth and strengthen their relationships with fashion houses.

The official project launch statement by the Editor-in-Chief of both magazines, Bianca Brigitte Bonomi.

Digital Street Style – Influencer Marketing
During the Digital Fashion Week, we asked celebrities and influencers to take a photo of themselves in a special outfit while watching their favourite brand’s fashion show comfortably from home. We then asked them to send us the image so that we could publish it on the Instagram channels of Esquire Qatar and Grazia Arabia magazines.
We created an Instagram editorial plan alternating content dedicated to digital fashion shows with street style content.

  • On Grazia Arabia, we published photos of actresses, influencers, stylists, buyers, and singers from around the world. Some names include Nataly Osmann, Nicole Scherzinger, Ana De Armas, Xenia Tchoumi, Leonie Hanne, Audrey Bouettetiger, Ester Exposito, Nieves Alvares, Mary Leest, Patricia Contreras, Ludovica Meral Frasca, Alba Sofy, Afra Beaty, Silke Hajunga, Viky Rader, Tamara, Kalinc, Andrea Thiebat, Monira Akrmi, Patricia Clarkson, Lavinia Fukas, Deimante, Silvia Abascal, Bella Tehrani, Sira Pevida, and the Ami and Aya Amiaya twins.
  • On Esquire Qatar, we published photos of singers, stylists, celebrities, buyers, and influencers such as Irama, Emmanuel, Andrew Gelwicks, Ashton Gohil, Alessandro Egger, Michael Collins, Daniel W Fletcher, Filippo Fiora, Victor Blanco, Filippo Cirulli, Andrea Faccio, and Andrea Cerioli.

Many magazines wrote about the Full Access fashion project.

 

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Un post condiviso da Esquire Qatar (@esquireqatar)

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Febal Casa

BRIEF

Febal Casa aimed to make the experience of their event at Salone del Mobile very Instagrammable.

OUR INSIGHTS

The primary needs of Instagram users are to appear beautiful, have fun, and create quality, engaging content.

THE SOLUTION

We created a light and Polaroid filter in line with Febal Casa’s new collection. Light filters are the most used and beloved by Instagram users as they enhance their experience without artifacting the published content. Light and Polaroid filters are useful effects that are saved in users’ personal galleries and used every day. This constant usage generates brand awareness that grows over time.To allow people to use the Febal Casa filter instantly, we created a QR CODE. By scanning the QR CODE at the event, users could apply the effect and have fun creating content for their Instagram channels.