Febal Casa aimed to make the experience of their event at Salone del Mobile very Instagrammable.
The primary needs of Instagram users are to appear beautiful, have fun, and create quality, engaging content.
We created a light and Polaroid filter in line with Febal Casa’s new collection. Light filters are the most used and beloved by Instagram users as they enhance their experience without artifacting the published content. Light and Polaroid filters are useful effects that are saved in users’ personal galleries and used every day. This constant usage generates brand awareness that grows over time.To allow people to use the Febal Casa filter instantly, we created a QR CODE. By scanning the QR CODE at the event, users could apply the effect and have fun creating content for their Instagram channels.