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If your goal is to increase brand awareness by developing creative filters, you’ve come to the right place.
Instagram filters can boost your organic growth on the platform, spark conversations about consumer experiences with your brand, and significantly reduce customer acquisition costs.
It’s a dynamic form of word-of-mouth marketing within a bustling online buyer community.
The best Instagram filters allow you to co-create content with your target audience. With our Instagram filter agency, you have the power to influence how people think and act. Isn’t that extraordinary? Discover our AR success stories clicking here.
AR Experiences: These are excellent alternatives to Instagram ads.
Users have the opportunity to co-create content with your brand and spend more time interacting with your Instagram filter than with a regular ad.
You can obtain co-created content with your target audience and gather invaluable information for your marketing campaigns.
When Instagram users choose to use your filter, you’ll appear in their posts and stories (both customers and potential customers) for free.
Unlike traditional campaigns, a filter has the ability to grow over time and consistently increase brand awareness.
By creating beautiful Instagram filters that cater to the everyday needs of users, you’ll enhance the Instagram user experience and establish a strong connection between your brand and potential consumers.
User-generated content (UGC) is one of the most effective strategies for creating synergy between the brand and the customer. Instagram effects have become an integral part of marketing campaigns for leading brands and agencies worldwide.
If you choose to work with us, we’ll take your idea, product, or concept and use it to create a unique, memorable, visually impactful Instagram filter that reflects your brand’s identity, with the goal of reaching hundreds of thousands of people.
Our agency specializes in developing Instagram filters and has created effects that specifically target certain geographic locations. A highly effective strategy for targeting a specific market with AR marketing is to create an effect related to a popular local cartoon or character.
For example, one of our most successful effects is the “cartoon effect” Instagram filter for Jasmine, which generated 5 million uses in less than 12 months. You can see it by clicking here. We created and launched it with the aim of targeting the Arab market, and we succeeded.
Currently, the Spark AR algorithm only recognizes faces, which is why facial Instagram filters are the most commonly used.
Product Interaction -Target Tracking: these enable user interaction with real-world objects.
At InstaSamy, we don’t just handle the creation of filters. We meticulously follow every step of the process, from creation to launch and analyzing insights on Spark AR. Our Instagram filter agency also provides services such as:
Recent Instagram Filters: Fabbri, Venchi, Elle for Citroen (co-created) – learn more by clicking here. You can also find a dedicated guide to filters on our Instagram @instasamy_.
All you have to do is provide us with an idea of what you want your filter to promote (e.g., a new product, seasonal collection, fair, event, or simply your brand in general), and we’ll offer you a series of ideas that we believe will be popular, enticing, and usable while staying true to your brand’s identity.
We are experts in our field, which means we can capture the essence of your business and ensure that your Instagram filter is a success. Together, we can create something special.
Having a “viral” Instagram filter at your disposal allows you to quickly increase the followers of your Instagram profile because, if Instagrammers like your Instagram effect, they will save it in their library and visit the profile that created it.
Your Instagram account will be promoted whenever Instagram users use your branded effect. In the Instagram stories of users, the name of your Instagram effect will appear immediately followed by the link to the Instagram profile of the Instagram effect’s creator. Your tag will be visible to the followers of the users who use your Instagram filter. As a result, both the brand awareness and reach of your profile will grow.
The filter name will also come out in posts and Reels. If the Instagram filter is used in Reels it becomes even more viral!
You will make users’ experience unique by allowing them to create creative content, thanks to your filter.
This is why creating customized masks is of great interest to both brands and influencers.
Filters are mainly used by influencers, brands and public figures.
For example, Prada created its own Instagram filter for its Spring/Summer 2019/2020 fashion show. Guests and brand lovers used the effect thus making the event even more unique, also increasing the reach of the Instagram profile. The filter went viral and was used by many other users.
Fashion Influencers like Chiara Ferragni, Taylor Mega, fashion magazine, brands like Barilla, Algida, Nike, Off-White and many others already own a personalized Ig filter to be used when creating their Instagram stories.
Many food brands create Instagram filters to launch contests with the aim of involving users and making them feel closer to the brand, as much as possible.
Instagram filters are a kind of augmented reality (AR) application that allows Instagram users to interact with virtual objects in real time.
If this is your first time reading about Instagram filters, don’t worry! This is still a relatively new topic, but luckily it is also one that is easy to understand.
According to Hootsuite, consumers are 2.4 times more likely to consider user-generated content as authentic rather than content created by brands. Therefore having user-generated contents at your disposal will increase your brand’s credibility. Most brands use Instagram as their primary source for user-generated contents, by reposting their followers’ posts featuring the brand. This is still an excellent strategy to use.However, getting followers to generate content for a brand isn’t easy unless brand engagement is already strong.
Instagram filters can be used to motivate a brand’s followers to generate content! (Provided the filters are the ones followers want to use). Instagram also includes a feature that lets brands see a few selected stories produced in the past 24 hours by users thanks to the branded filter!
After resharing user-generated Stories, brands can also save them inside a dedicated highlight always visible on their Instagram page for anyone who visits it.
Thus, having at your disposal user-generated contents created with Instagram filters can increase the credibility of the brand and at the same can also increase followers’ engagement thanks to interactivity.
Filters are made by creators. Our team boasts several Instagram Filter Creators who are specialized in various kinds of effects. We have creators specialized in 3D modeling, other creators specialized in animation, beauty artists who are those who usually work on beauty effects, Instagram creators involved in the development of special textures and fashion Ig creators involved in the creation of virtual clothes.
Branded AR filters in Instagram stories and live events
Branded AR filters allow users to have fun with your brand and also virtually try on wearable pieces for a more personalized shopping experience.
Image via Grin
Louis Vuitton is one of the many brands that have created their own AR filters on Instagram in order to better connect with the audience.
Without UGC, your growth on Instagram will proceed at a painfully slow pace. The most successful brands on Instagram are actively looking for new ways to make, find and reuse UGC. Instagram custom filters are one of the most effective solutions.
Image via Insider Intelligence
In addition to the benefits listed at the top of the page – generate online conversations, organic growth, lower acquisition costs – an Instagram filter can also:
Many people often google “Instagram filters online” or “website to create Instagram filters” thinking they will find them on some website, but filters for Instagram stories are only found on Instagram. You can find them in the filters section or on the profiles of users who already have their own Instagram effect.
When you find a custom Instagram filter you like you can get further information about the filter just by doing Swipe Up. Once you have Swiped Up you will find the name of the filter, of the creator and you will be able to look at all the developer’s filters and much more.
You are in the right place. If your goal is to create a mask or an effect for your Instagram stories, you can commission the idea to us since we are fully specialized in the development of these fantastic effects! Our Instagram filter creators have gained consolidated and concrete experience in the field! We have already created filters for influencers, fairs, magazines, brands, Olympic champions and celebrities.
Instagram effects can only be developed with ad hoc software.
Initially, only the official filters already available on Instagram could be used. Later, few softwares were born so as to let others create augmented reality effects – like Spark AR.
“At this year’s F8, we announced our plans to exit the Spark AR closed beta on Instagram and give the entire Spark AR community of creators the power to publish their own effects on Instagram,” announced Facebook on its Tech portal. @Facebook.
Please note: these are not photo filters, but filters for your Ig Stories. Filters can also be used to take photos but they were not created for this reason (like those of VSCO), rather than for stories and Reels.
Once filters are created they will be available among all the other filters in the dedicated section of your Instagram wall.
It takes two to three weeks to create a filter, depending on the complexity of the filter.
Until this point, have created filters of all kinds. But we still have plenty of ideas for new trending filters we would love to design! Below you can find a few examples.
General list of the effects that our Instagram creators usually make. You can use multiple effects within the same filter.
This is a variable cost. An Instagram filter can cost between € 600 and € 10k. The cost of the filter varies according to the type. We will send you a quotation based on your specific needs, trying to meet both your expectations and your budget requirements.
In general, social media marketing agencies take about two / three weeks, but if the effect is simple it takes even less. Our agency is well known for the incredibly fast production speed of Instagram filters.
We can upload Instagram Stories filter on your behalf. In order to upload the filter to be used in Instagram stories, log in to the Spark AR Hub website with the credentials of the Facebook account connected to the Instagram profile. It is very easy. Click on the Start Now button, located at the top right and then click on Publish Effect.
After uploading the filter to Spark Ar it can take up to 5 days to get the approval.
Some Instagram filters can also be used on Facebook and for video calls on Messenger. It depends on the type of filter.
You can advertise your effect by sharing the link with friends and influencers and with the Facebook advertising platform. Spark Ar provides the opportunity to upload effects for augmented reality ads.
You can see who has used your custom filter by logging on to the Spark Ar website and clicking on Effects at the top left. Click on the name of the filter you are interested in and you will find a purple banner that says View on Instagram. Click on that banner, then a QR Code will open and you will have to frame it with the smartphone’s camera. You will then be able to see which users have used your effect so far.
Instasamy is an agency specialized in augmented reality that creates Instagram filters of all kinds and for various industries such as fashion, cosmetics, luxury, food, travel and many others
Finding the effects on Instagram is very simple. You must log in to your account, click on the camera icon, after opening the Instagram camera scroll through the round icons of the filters located at the bottom, then click on the Browse effects button.
Log in to your account, go to your page and click on the glitter icon. You will find your filter represented by a demo video.
The cost of an Instagram filter varies according to the type of filter. The average cost is between 600 and 4000 euros.
The most used Instagram effects are the light and beauty filters.
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