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Instagram management

Instagram Management: Trigger Online Word of Mouth and Achieve Steady and Measurable Growth

Discover how our Instagram management agency can help you achieve extraordinary results for your online business.

We create Instagram editorial plans with a unique identity that are authoritative, memorable, and influential. And they have a great advantage: they are capable of effectively communicating with the social media generations, i.e., your customers.

We manage Instagram profiles to generate constant brand awareness and increase the perceived value of your brand.

Inside us roars a warrior spirit, which is why we face challenges with flexibility, speed, and entrepreneurial vision. Entrust us with the management of your Instagram account.

We know what is truly important to achieve tangible results, being both entrepreneurs ourselves and specialized consultants in Instagram marketing.

Five things to know about our Instagram marketing agency:

  • InstaSamy pioneered effective strategies, as was the case with the creation of the Instagram editorial plan for the Grazia Arabia magazine. We created a global success story with the brand. This allowed our agency to manage the Instagram accounts of Harper’s Bazaar Qatar, Esquire Qatar, and several department stores in the Middle East. Click here to discover the success story.
  • We handle Instagram profile management for brands in various sectors, primarily fashion, interior design, food, travel, institutional bodies, e-commerce, startups, and ambitious professionals.
  • We create Instagram content that sparks conversations and influences user behavior. These are Instagram content capable of generating constant brand awareness and sustainable growth over time.

  • All the strategies of our Instagram marketing agency are based on the science of human interactions in the digital world. This is the science that explains why sometimes PEOPLE BUY and other times you DON’T SELL.

  • We have been evaluated as a Top Rated Instagram management agency by Sortlist, the website that knows the competitive landscape of social media agencies and ranks the best agencies specialized in social media management every year.

How Instagram
Management
Works

How does Instagram account management work?

Managing an Instagram profile involves various services and facets. The most important of these is strategy. An  effective Instagram strategy is the best shortcut to success. 

Instagram Strategy

The cross-functional team of our Instagram marketing agency analyzes your online presence, target audience, competitors, and goals to create a dedicated and winning Instagram strategy.

The Instagram strategy includes: Key Performance Indicators (KPIs) to understand project effectiveness, short, medium, and longterm achievable goals, Return on Investment (ROI), guidelines for content creation and publication, Tone of Voice (TOV) identification for post texts, definition of the Instagram editorial plan, actions to achieve steady and measurable growth, such as AR marketing projects, co-created content, influencer marketing, digital PR, campaigns, and much more.

We advise you on the best times to post. We think and act as if we were your internal team, and we do so with flexibility.

Instagram Editorial Plan

After identifying the most effective strategy, our Instagram management agency develops the editorial plan for your account. 

In this phase, we determine how many posts to create and what communication language to use to target your audience.

Our Instagram marketing agency is known for successfully creating editorial plans for numerous brands and professionals, as well as producing content (photoshoots and videos).

Thanks to our approach based on the science of human interactions in the digital world, focused on sales, we can create Instagram posts that trigger online conversations and change people’s behavior. Click here to learn more about our social media content production service.

The experience gained in the fashion industry has allowed us to develop a meticulous sensitivity to details, form, colours, music and more.

How does the development of your Instagram Editorial Plan work?

  • First of all, we analyze the brief together to define the graphic details
  • You send us the photos or materials at your disposal (if you don’t have them, don’t worry, we’ll create them for you)
  • We define the goals and KPIs for each individual post
  • We create the draft of the editorial and graphic grid. Check out the example of Chic Pig: click here
  • We develop graphic content, such as Instagram Reels, Stories, carousel posts, and use the trendiest music of the moment that aligns with your brand’s objectives and identity.
  • We’ll send you two voice tone proposals to use in the texts, using persuasive techniques with a high conversion rate
  • We identify hashtags for the posts
  • We upload the material to Dropbox, divided by days, so you can easily publish it Otherwise, we can take care of it
  • We meticulously analyze the data to adapt and improve the editorial plan in real-time.

With social media content production for Instagram, you have the power to influence how people think, feel, and act. And with an excellent strategy devised by our Instagram marketing agency, you can drive consumer behavior. Amazing, right?

Instagram Management Agency: Our extraordinary services to maintain a consistent growth trend

To allow your Instagram page to grow exponentially, we recommend integrating services with extraordinary power, such as these.

  • Influencer Marketing on Instagram

Our Instagram management agency has a vast network of verified and high-performing influencers and content creators. These influencers are capable of conveying your messages and products to the right audience and increasing the visibility of your Instagram page.

How does it work?

  • We identify the best influencers for you.
  • We define the terms of the collaboration.
  • We analyze the results.

Learn more about our Influencer Marketing service on Instagram. Click here and see our success stories.

  • Co-creation

Creating co-created Instagram content with other brands, influencers, and KOLs (Key Opinion Leaders) allows you to generate value. You can reach your most important target audience in the shortest possible time and leverage the brand awareness of the creator with whom you will develop the project.

Recently, our Instagram marketing agency has developed co-created AR marketing (Augmented Reality) content. Specifically, we co-created an Instagram filter for ELLE magazine with Citroen which was then promoted on social media by various influencers.

  • AR Marketing, creating Instagram filters

AR Marketing refers to marketing that utilizes augmented reality. Our Instagram management agency specializes in creating and launching Instagram filters. Instagram effects are one of the most effective tools for creating a strong connection between brands and customers.

They allow you to maintain a consistent growth trend by investing zero media budget in Instagram campaigns. This tactic allows you to significantly reduce the acquisition costs of your future followers and customers. Spark AR filters have become the integrative tool for the success of any Instagram marketing strategy.

  • Digital PR, essential support for obtaining the Instagram blue verification badge

Our Instagram agency also specializes in Digital PR.

What does Digital PR for Instagram mean?

Digital PR refers to the management of online public relations. Our agency strategically promotes your Instagram profile and key content by publishing articles on authoritative niche magazines and blogs. These articles are written with SEO techniques to position your post and Instagram page on Google.

We generate real online word-of-mouth.

This activity is useful for increasing the visibility of your page and creating the requirements for obtaining verification of your Instagram profile from META.

Instagram profiles verified by Meta, especially business profiles, are much more authoritative than those without the blue badge.

You should know that there are many requirements to obtain verification from Instagram.

Having a page with high engagement, a consistent growth trend, collaborations with influencers, and extensive press coverage (articles published in authoritative magazines) increase the chances of successfully requesting profile verification.

  • Instagram Campaigns

Instagram offers various advertising options, such as feed and story ads. Our Instagram management agency can create and manage targeted advertising campaigns to increase your brand’s visibility and reach a wider audience.

We strongly believe in advertising on Instagram but only when it is genuinely necessary and the activity is truly sustainable.

We create Instagram campaigns to generate leads and increase sales for your e-commerce.

Discover how our Instagram management agency creates and manages campaigns. Click here!

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Request your quote from our Instagram management agency.

The world has transformed, but not all businesses have been able to adapt to this great change. It is no longer possible to rely on solutions, products, and services of the past. Today, in order to succeed, you need to think and act outside the box . You need to be extraordinarily innovative, motivated, and authentic. How can you achieve this?

Invest in our Instagram Management service: reach your goals quickly by entrusting your Instagram account manager who will take care of the complete management of your account.

Let’s be honest, managing Instagram has become too demanding in terms of resources and time for many companies and professionals.

That’s why we have created an effective working method that will give you a sense of well-being and fulfillment every time you think about your Instagram page.

Acquiring real Instagram followers is not something that everyone can do or knows how to do. And creating an editorial plan is not that simple if you lack resources and time.

If you need an Instagram manager who can help you manage your account from both a technical and creative standpoint, contact us.

Index

Instagram Management Service

InstaSamy is our Instagram management agency specializing in managing brand and professional Instagram accounts. It is headquartered in Milan and is an Italian company with ten years of experience and numerous successful cases.

Our Instagram management agency takes care of all aspects related to the strategic management of your account on this platform. We have in-depth knowledge of Instagram and its dynamics and can develop customized strategies to achieve your marketing goals.

Some of the services offered by our Instagram management agency include:

  • Strategic planning
  • Creating engaging content
  • Managing interactions
  • Performance monitoring and data analysis

What does Instagram management mean?

Management can mean many things. Let’s clarify.

For us the exact meaning depends on your specific needs. Some of our clients need a targeted marketing strategy to achieve specific goals, while others need help creating or improving their editorial plan. Some need to increase sales, while others focus on content creation and obtaining weekly or monthly reports. Our Instagram marketing agency is a flexible and dynamic team of professionals who can support internal marketing teams within companies or act as your internal team.

Do you already know what you need?

Most of the time, our first step is defining the most effective communication strategy. This strategy is aimed at achieving your specific goals.

Strategic Consulting for Instagram product, service, or startup launches

Consulting has great value and is very useful in reducing the costs of your future suppliers. Once the strategy is defined, you won’t need any further consultations, only suppliers who will execute what we have outlined for you.

This translates into reducing the costs of all services related to social media marketing and advertising.

Knowing what you want in this industry is essential. Otherwise, costs can easily multiply, as 80% of activities require testing phases. If you know what you want, how to do things, what resources are needed, how much to invest, and how much should be returned from the investment, the risk of wasting time and money on tests decreases drastically.

Consulting is divided into three phases:

  • In the first phase, we create the working document.
  •  In the second phase, we provide you with the most effective strategy to achieve short, medium, and long-term goals in PDF format, along with infographics. We will describe in detail the steps to achieve the objectives, including KPIs, cost items, return on investment estimates, and resources required to achieve the objectives.
  • In the third phase, we refine the strategy together, defining the priority steps.

What can you achieve from delegating the management of your Instagram profile to InstaSamy?

  • Effective communication strategy
  • Increased brand awareness
  • Increased sales
  • New contacts
  • Engaging content through the Instagram editorial plan, including stories, reels, carousel posts, guides, and Instagram filters
  • Persuasive texts with specific hashtags for positioning on the social network and Google
  • Weekly and monthly reporting

Instagram Editorial Plan: What is it?

The editorial plan is what we at Instasamy call the Instagram Wall. You will receive a preview of the Wall in JPG format, along with the photos to be published and numbered post texts corresponding to the photos in a Dropbox folder.

Instagram Editorial Plan: An effective working method

You will receive the edited Instagram editorial plan ready to be shared with the texts 30 days in advance.

You will receive 30 photos, videos, reels, and stories with 30 texts, and all you have to do is a simple copy and paste. Alternatively, you can also let our team publish the posts.

Often, brands and influencers who rely on specialized agencies for Instagram account management also delegate the development of the editorial plan to the agency. This ensures that the creation of engaging content is aligned with the advertising and communication strategy.

Instagram Editorial Plan: Examples

Here’s how our working method specifically works:

  • We identify the most effective communication strategy to achieve your goals.
  • We create content with advanced 2D, 3D, static, and animated graphics.
  • We propose the editorial plan, usually consisting of 30 posts, including carousels, videos, reels, photos, and 30 stories.
  • We handle the development of textual content using persuasive writing and SEO/SEM techniques.
  • We make adjustments to the editorial plan until it receives your approval.
  • We identify the best hashtags for your content.
  • In the industry, we are known for transforming raw photos into viral content in line with current communication standards and social media trends.

The team that makes the difference.

What sets us apart from other agencies is the experience our team has gained in the fashion and luxury industry.

Our agency consists of graphic designers specializing in motion graphic design and copywriters experienced in persuasive writing and SEO, supervised by Art Directors from the fashion and marketing sector. Additionally, we also have experienced advertisers skilled in advanced online advertising techniques at your disposal.We are true growth hackers. 

The (attractive) Instagram Wall increases follower growth.

Do you want more likes, more followers without investing too much in Instagram ads or other social media marketing strategies? Start with the basics. Having a well-crafted editorial plan will help you achieve excellent results.

No expert Instagram management agency can effectively curate profiles if there isn’t quality content at the foundation.

How to create an Instagram Editorial Plan

Are you aware of the most important steps to create an effective editorial plan for Instagram?

First, it’s essential that you ask yourself four questions:

  1. What do I want to communicate?
  2. Who do I want to reach with my posts?
  3.  What are my goals?
  4. Why should people follow me?

These may seem like basic questions, but they are crucial to the success of your project.

We know about companies who invest in promoting their content without paying attention to what they publish and without following a strategy, and then they complain because their Instagram account doesn’t grow.

Content is the most important thing. Investing money in Instagram promotions or ads is pointless if the editorial plan doesn’t follow a logical structure. Any growth strategy without a valid Instagram editorial plan is useless. Content creation is at the core of our Instagram management agency service.

In 2023, the rule “content is king” still holds true.

An attractive Instagram profile feed leads users to click the FOLLOW button. Creating an editorial plan takes time. To begin, you need to conduct a thorough analysis, understand the goals you want to achieve, and create content that resonates with your target audience.

If you decide to entrust us with the management of your Instagram profile, these are the steps for creating the IG editorial plan:

  1. Upload the photos to the Dropbox folder named “to work on.”
  2. Our team, following your creative and business directions, will create the editorial plan.
  3. You will receive a preview of the Wall composed of 30 posts.
  4. Once the editorial plan is approved, we will upload the HD content to the Dropbox folder named “to publish.” The numbering of the photos will correspond to the accompanying text and the order of the posts.

Having an effective editorial plan means organically growing your Instagram account and optimizing the promotion of posts on Instagram, as well as other growth services. Managing a professional Instagram profile is based on content creation.

How to publish the Instagram Editorial Plan

Download the photo from the Dropbox folder, copy and paste the corresponding text, and publish the post on your profile. If you prefer, you can let our Instagram management agency publish the content from your Wall, saving you valuable time.

Internationally renowned brands have chosen our Instagram Management Agency service.

For Instagram account management, we have worked with luxury hotels, fashion magazines, politicians, furniture and fashion stores, restaurants, jewelry brands, fashion brands, trade shows, home decor, accessories, leather goods, furriers, and public figures such as athletes and beauty influencers.

Photos and videos in the Instagram Editorial Plan

It’s important to have high-quality images and videos and know how to combine them effectively. With an attractive Instagram Wall, you can acquire new followers.

A captivating photo attracts curiosity, but it’s the (beautiful) Instagram Wall that wins over followers. Have you ever come across a stunning photo on Instagram, clicked on the user’s profile, and discovered an amazing Instagram Wall that made you decide to follow that user?

That’s precisely our goal: to hook the user and reel them in! However, there’s a catch. Often, people follow profiles they find visually appealing without truly understanding what they’re about, solely because they’re aesthetically attractive.

Yet, they quickly forget and never return to that profile. The editorial plans we build have such a strong identity that users never forget about you and your profile. Our goal is to create content that generates constant brand awareness. Instagram content that maintains a high growth trend.

The problem of lacking Instagram content

It often happens that clients don’t have enough photos to use on Instagram or aren’t satisfied with the ones they have.

If you have still-life photos (unprocessed) it’s not a problem: we’ll take care of the editing. And if you don’t have enough photos for Instagram, don’t worry, we’ll shoot the necessary images for you.

If you’re unsure about which posts to publish this month or the next, we’ll provide strategic consulting to help you decide.

Some of our clients panic because they don’t have enough images for Instagram or aren’t convinced by the ones they’ve taken. No problem, we’ll take care of the editing process.

We also create special graphics for Christmas, New Year’s, Ramadan, Valentine’s Day, and other holidays. If you’re not satisfied with the result of your Instagram Wall, we’ll redo it until it meets your taste.

We are accustomed to managing Instagram profiles for editorial teams that send us last-minute news to communicate and publish. This means we have to create the content and text instantly. With our speed and precision, we’re confident that we can find the ideal solution for your needs.

The importance of copywriting

Texts are crucial as they allow you to position your content on Instagram and Google using keywords.

We write texts using advanced persuasive techniques, guiding the user to take specific actions and thereby increasing the reach of your profile.

We can write content in Italian and English. You will receive the text in a Word file along with the creative content to be published. The numbering of the texts will correspond to the photos or videos to be published.

Instead of worrying about how and what to publish, when working with our Instagram management agency, all you have to do is COPY and PASTE, and you’re done. Isn’t that fantastic?

Weekly and monthly reports

We analyze the data, make comparisons according to your needs, and provide you with monthly, quarterly, and annual reports.

We use various reporting tools such as Iconosquare, Socialbakers, and Hootsuite.

Return On your Investment (ROI)

When providing consultancy for Instagram profile management, we also estimate the return on investment. Always!

Please note that the ROI is calculated with more realistic data three months after the launch of the communication and advertising strategy.

The Benefits of Working with an Instagram Marketing Agency

Collaborating with an Instagram marketing agency can offer numerous advantages to your business. Here are the main ones:

  1. Time and Energy Saving

Effectively managing an Instagram account requires constant time and effort. Many businesses have not been able to create internal teams dedicated to this activity. Relying on a social media marketing agency like ours allows you to focus on the core activities of your business while we successfully manage your Instagram profile.

  1. Expertise and Experience

An Instagram marketing agency like ours has a team of experts who have in-depth knowledge of Instagram and the best social media marketing growth techniques. By leveraging our expertise, you will be able to maximize the effectiveness of your Instagram strategies and reach your target audience in a more targeted and efficient way.

  1. High-Quality Content

Creating high-quality social media content is crucial for success on Instagram. Our Instagram management agency has the experience, know-how, and resources to produce visually appealing and persuasive content for your target audience. This will help attract the attention and interest of users, generating greater engagement with your brand. AR marketing and co-created content form the basis of a good Instagram content creation strategy.

  1. Data Monitoring and Optimization

Our Instagram marketing agency constantly monitors the performance of your account by analyzing insights. We make changes and optimizations based on the results obtained. This data-driven approach allows you to adapt your strategy in real-time to evolving trends, maximizing your results.

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Frequently Asked Questions about Instagram Management

Successful Instagram profiles are managed by social media marketing agencies specializing in Instagram marketing. These agencies handle the strategy, content production, influencer marketing, and Instagram campaigns.

Influencers and famous brands maintain a high growth trend. How? By creating Instagram content that generates constant brand awareness. The strategy and content are designed and produced by specialized social media marketing agencies like Instasamy.

Rely on a specialized Instagram marketing agency that can provide you with an effective communication strategy tailored to your goals. We increase brand awareness by creating content for the right people, in the right place, and in the right way.

Creating the editorial plan consisting of 30 posts and 30 stories and the prices starts from €1,500. The editorial plan includes reels, carousel posts, and photos.

The cost for managing an Instagram page varies. It starts at €1,500 and can go up to €4,000. An important note: agencies that charge a fee of €200 per month or sell packages are not professional agencies. 

We advise you to never buy packages but to find specialized agencies from whom you can request customized quotes, like ours. 

If your intention is to create a strategic editorial plan, we recommend seeking advice from a specialized agency like Instasamy, which has an interdisciplinary team. 

Obtaining strategic consulting means saving and reducing the costs of future providers.

In Italy, Instagram is owned by Meta, with headquarters in Milan. In September 2014, Facebook acquired Instagram for $741 million. Facebook has been renamed to META since 2022, which is an abbreviation for Metaverse.

There are specialized agencies for publishing Instagram posts. The most reputable one is Instasamy. We provide a 24/7 service, so content is also published during weekends and holidays.

The best agency for Instagram management in Italy is Instasamy, a social media marketing agency specializing in Instagram Marketing with headquarters in Milan.

A dog influencer on Instagram, with an average of 20,000 followers, can earn around €200 per post. With 150,000 to 200,000 followers, one can earn €3,000 per post. It is important to rely on an agency that knows the dynamics of the industry well, like Instasamy.

To make your cat successful on Instagram, you will need to identify the most effective communication strategy. You will need to do branding, collaborate with others for influencer marketing, activate win-to-win collaborations, and create authentic, recognizable, and unique content.



A perfect Instagram account has a short and easy-to-remember account name, many followers, few following, high-quality content, the blue checkmark next to the name, and highlighted stories.

Choose a color palette and always use it to achieve color harmony. We recommend using the VSCO or Preset app. Also, follow a few people and get followed by many; highlight stories and create fantastic reels with the trendiest songs of the moment.

To create custom memes on Instagram, use websites like Kapwing, Imgflip, or create them directly from Instagram stories using text tools.



Use a descriptive hashtag related to the content you posted and include six other relevant hashtags. If you have difficulty, you can get help from the Inflact website.

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