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Advertising is our bread and butter, which is why we are considered one of the best social media marketing agencies of Milan for creating and managing TikTok ads.
Our mission is to help ambitious companies to increase sales, brand awareness, site bookings and generate leads through online advertising.
Precisely because we have been working in this field for many years, we know that managing advertising campaigns can be exhausting. Don’t worry, we are here to help you!
We have successfully helped foreign startups, e-commerce and professionals achieve sustainable, consistent and measurable growth in the Italian market.
We act like a startup but think like a big company!
Our strategy is simple: constant analysis and optimization to help you identify the right growth opportunities for you. We build success stories and share the results with our clients.
A cross-functional team of Tiktok ADS Managers and Growth Hackers will enable you to identify and capitalize on growth opportunities by deploying strategy and execution.
Growth Hacking is like a marketing cocktail full of the highest quality ingredients; it is a process made up of testing, data analysis, and analysis of your customers’ buying flow that allows businesses like yours to find growth opportunities through the most effective methods.
Just to give you an idea of what we do: at TikTok ADS we very often integrate SEO, SEM, Email Marketing and A/B testing techniques, we never just use the simple campaigns provided by TikTok.
Remember your goals are our goals and we want to achieve them with you!
Use TikTok ads to increase sales, followers, site bookings, brand awareness and generate leads. We love a challenge! Tell us yours.
TikTok is a Chinese social network (formerly known as Musical.ly) that was acquired by ByteDance in 2017. It has gained tremendous success among a young user base, known as Gen Z, by focusing heavily on creativity and the creation of viral video content. TikTok has achieved impressive numbers, being the most downloaded app across all stores, surpassing even Instagram and Facebook.
TikTok’s numbers are so impressive that it is the most downloaded app in all stores, even more than Instagram and Facebook.
To read the in-depth story of TikTok and Musical.ly, click here.
TikTok ads present a great opportunity for brands and influencers who want to invest successfully in advertising.
With over 14 million active users every day, TikTok can provide a massive reach to your campaign. Unlike other advertising platforms like Instagram or Facebook, TikTok is less saturated.
Advertising on TikTok was initially limited to a few select brands like Nike and Apple, but now anyone with a business can seize this incredible opportunity.
Does your business target a young community? Then TikTok ads are perfect for you!
As we know, TikTok caters to a very young audience, often under 18 years old.
While Facebook’s user base is increasingly populated by users over 30, TikTok has become the social platform of choice for Gen Z.
Each TikTok profile serves as a channel for themed content where users share their passions and unleash their creativity.
Although TikTok ads have tremendous potential, they are not suitable for everyone.
The TikTok audience consists predominantly of users under 30, with over half of them being under 24 years old.
These numbers indicate that TikTok ad campaigns are more suitable for companies targeting a younger audience.
To determine the success of a piece of content, TikTok utilizes a powerful artificial intelligence system that analyzes videos based on engagement and viewing time.
The TikTok algorithm then showcases the video to users it deems as the target audience (based on their interests). In addition to organic visibility, you can also add visibility derived from ads.
The TikTok advertising platform allows you to target your audience based on:
TikTok advertising campaigns can be an excellent source of revenue, especially because there are still relatively few brands utilizing them.
Another significant advantage of TikTok campaigns is the platform’s artificial intelligence system, which automatically suggests content to users in the target audience.
Although TikTok campaigns have only been available for a relatively short time, the required budget is generally higher compared to Instagram or Facebook ads.
However, the minimum budget required has decreased over time, and now you can launch campaigns with a daily spending of 20 euros.
However, it is evident that the smaller the budget, the longer it will take to achieve results. But don’t worry about this; we will be there to advise and support you with our strategic and personalized consulting for your business.
Here are the available formats for TikTok ads:
In-Feed Ads: these are short videos (60 seconds long) that appear in users’ video feeds. This format helps increase brand visibility and introduce your brand to new users.
Hashtag Challenges: This highly engaging format involves a sponsored hashtag challenge that encourages fans to create creative content using specific hashtags. Many well-known clothing, cosmetics, and other brands have used this format to increase their brand awareness.
Hashtag Challenge Plus: An upgrade of the previous format which includes a call-to-action that directs users to a website to make a purchase.
Brand Takeover: Full-screen advertisements that appear when a user opens the app.
Branded Lens: Allows you to create filters that TikTok users can use. If you want, we can create your custom filter!
Top View: Ads that appear along with other videos in the “For You” section of users’ feeds.
To create a TikTok ads campaign, you need to use the TikTok for Business advertising interface.
Once you click on “Create,” you need to choose your objective.
Currently, you can choose from the following objectives:
After selecting the budget, you need to identify the placements and optimize your campaign.
Available optimization options include per click, per conversion, or per impression.
You can also choose the intelligent optimization option, which is generally more useful for campaigns with conversion objectives.
We understand that the process of investing in TikTok ads can be complex, but that’s where we come in!
Instasamy will provide you with a cross-functional team of experts in various areas such as web design, graphics, photography, video making, and advertising.
We have been passionately doing this work for over 10 years and have dedicated a lot of time to studying TikTok ads.
Many clients in various industries, including fashion, luxury, cosmetics, sports personalities, and influencers, have relied on us to create engaging advertising campaigns.
Being a relatively young platform for advertising, running campaigns on TikTok without the help of professionals could lead to significant waste of money and time.
If your goal is to grow through advertising, write to us and tell us about your project.
We can’t wait to meet you and collaborate with you!
The minimum budget is 20 euros per day, unlike Instagram and Facebook, where you can start advertising campaigns with a minimum budget of 1 euro.
If your target audience is young, especially under 30 and under 24, TikTok advertising can help significantly increase brand awareness, sales, and expand your fanbase.
Instasamy, of course! We specialize in advertising and work with clients from various sectors, including fashion, luxury, food, influencers, and sports personalities. We are not just ads managers; we provide your project with a cross-functional team of professionals, including graphic designers, digital strategists, videomakers, growth hackers, and analysts.
You can contact us directly through our website (WhatsApp button on the homepage) or send an email to wuao@instasamy.com. We will help you find a sustainable solution for your business that aligns with your expectations.
Social Media Marketing Agency Milan. © Copyright 2019 Instasamy. All rights reserved. SDR srl via Francesco Melzi d’Eril 34 Milan 20154 Italy PIVA 07999780963
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